Data Quadrant Awards 2025

Website Analytics

SoftwareReviews names Google Analytics, HubSpot Marketing Hub, Semrush, and Matomo as Website Analytics Data Quadrant Award Winners.

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Website Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

798Reviews

Google

Google Analytics

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.9

Composite
Score

+91

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

111Reviews

HubSpot

HubSpot Marketing Hub

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.9

Composite
Score

+90

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

103Reviews

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

8.9

Composite
Score

+89

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

34Reviews

Matomo

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

8.7

Composite
Score

+90

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Dynatrace

Breadth of Features

Dynatrace

Business Value Created

HubSpot Marketing Hub

Ease of Customization

Dynatrace

Ease of Data Integration

Mixpanel

Ease of IT Administration

Hotjar

Ease of Implementation

Mouseflow

Product Strategy and Rate of Improvement

Amplitude Analytics

Quality of Features

Hotjar

Usability and Intuitiveness

Hotjar

Vendor Support

Hotjar

Vendor Capability Awards

Availability and Quality of Training

Dynatrace

Breadth of Features

Dynatrace

Business Value Created

HubSpot Marketing Hub

Ease of Customization

Dynatrace

Ease of Data Integration

Mixpanel

Ease of IT Administration

Hotjar

Ease of Implementation

Mouseflow

Product Strategy and Rate of Improvement

Amplitude Analytics

Quality of Features

Hotjar

Usability and Intuitiveness

Hotjar

Vendor Support

Hotjar

Other Evaluated Vendors

109Reviews

Adobe Systems

Adobe Analytics

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

8.5

Composite
Score

+93

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

28Reviews

Amplitude

Amplitude Analytics

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

8.3

Composite
Score

+96

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

39Reviews

Hotjar

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.3

Composite
Score

+91

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

23Reviews

Dynatrace

The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.

8.3

Composite
Score

+99

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

33Reviews

Mixpanel

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

8.2

Composite
Score

+93

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

41Reviews

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

7.8

Composite
Score

+89

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

33Reviews

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

7.5

Composite
Score

+88

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

36Reviews

Elastic

Elastic Observability

Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.

7.4

Composite
Score

+83

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

20Reviews

Heap, Inc.

Heap

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

7.4

Composite
Score

+79

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.