In Partnership With SelectHub
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Mobile Optimized
Email Templates
Content Authoring
Dynamic Content
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
- Role: C-Level
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Aug 2025
I think HubSpot is amazing if you have the spend
Likeliness to Recommend
Pros
- Continually Improving Product
- Client's Interest First
- Friendly Negotiation
- Reliable
Please tell us why you think this review should be flagged.
Janki M.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Aug 2025
Feature-Rich and User-Friendly, But Still Evolving
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
What sets HubSpot Marketing Hub apart is its truly unified platform—marketing, sales, and service tools are all housed under one roof with a shared CRM at the core. This seamless integration means customer data flows effortlessly between departments, enabling more personalized and consistent customer experiences.
What is your favorite aspect of this product?
HubSpot’s scalability—from small businesses to large enterprises—means teams can grow without switching platforms and this is my favorite aspect.
What do you dislike most about this product?
What bugs me most is that some of the really powerful features, like advanced reporting and automation, are only available on the higher-priced plans. It can get expensive fast if you want to unlock everything. Also, while integrations are generally great, there are still a few niche tools that need extra workarounds, and reporting could be a bit more flexible for super-complex campaigns.
What recommendations would you give to someone considering this product?
I’d recommend starting with a clear understanding of your marketing goals and the features you’ll actually use—HubSpot is packed with tools, but you’ll get the best value if you match your plan to your real needs. Take advantage of the free trial and demos to explore the interface, and don’t overlook HubSpot Academy—it’s one of the best learning resources in the industry. Also, plan your data structure and contact segmentation early on, as this will make automation and reporting much smoother down the line. Finally, keep in mind that while the Starter tiers are affordable, costs can add up as you scale, so budget with future growth in mind.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Arul A.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2025
A go to product for Marketing and Sales
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
User friendly and minimal technology knowledge needed to use this app
What is your favorite aspect of this product?
Email campainging and analytics
What do you dislike most about this product?
Not cost effective
What recommendations would you give to someone considering this product?
Nothing for now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
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