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Conga Acquires PROS as Part of Rebrand and Expanded Commerce Coverage

Big change is at hand for CPQ vendors Conga and PROS, as the former acquired the latter in early 2026. Catering to different markets, the two products will remain distinct within the Conga Advantage platform. Conga intends to provide robust functionality across the commerce chain by rounding out existing CLM, CPQ, and document generation capabilities with strong pricing technology and new AI capabilities.

IT Operations

From CPQ to Control Plane: How Conga Is Reassembling Enterprise Commerce

Conga is making a deliberate bid to become the control plane for enterprise commerce, not just a CPQ vendor with adjacent features. The PROS acquisition closes a structural pricing gap and accelerates Conga's AI roadmap, while the commerce chain narrative reframes how revenue work should flow end to end. If Conga executes well, it will be a default platform for complex enterprises. If it stumbles, it remains a strong but bounded CPQ incumbent.

Sales & Service