Heap, Inc.

Heap

Composite Score

7.5 /10

CX Score

7.7 /10

24 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Awards & Recognition

Heap won the following awards in the Website Analytics category

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1 Top Rated Capabilities

1 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

6% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Efficient Service
Trustworthy

Feature Ratings

Average 79

Data Visualization

Conversion Analysis

Customer Journey Modelling

Audience Demographics

Device and Browser Analytics

Audience Segmentation

API Framework

Social Media Analytics

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Average 78

Ease of IT Administration

Ease of Data Integration

Vendor Support

Breadth of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Quality of Features

Also Featured in...

Digital Analytics

Score 7.4

View Heap in this category (opens in a new tab)

Product Analytics

Score 6.9

View Heap in this category (opens in a new tab)

Heap Reviews

Heather K.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.

What is your favorite aspect of this product?

My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.

What do you dislike most about this product?

Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.

What recommendations would you give to someone considering this product?

Talk to people who use Heap. :)

Pros

Respectful
Continually Improving Product
Trustworthy
Effective Service

Heather K.

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2026

Great Digital Analytics Tool!

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Autocapture is the big differentiator for us and the main reason for using. It requires very little from developers in order to have basic implementation.

What is your favorite aspect of this product?

It's super intuitive to use. The onboarding process is minimal.

What do you dislike most about this product?

I wish I could have more customization options for visualizations.

What recommendations would you give to someone considering this product?

See if you can do a trial so you can experience auto-capture, live data feed, define an event, and create a quick chart.

Pros

Caring
Saves Time
Respectful
Reliable

Cons

Charges for Enhancements

Loana A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Innovative User Interaction Analysis

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Heap is an excellent option for observing and studying user activities on websites. Though it has minor issues, it provides exceptional benefits for the optimization process. Heap stands out in a crowded market thanks to its unique innovations. Its capability to watch user interactions without predetermined events makes it a revolutionary tool. Unlike other programs, Heap provides a holistic view of user behavior, allowing for more nuanced optimization strategies.

What is your favorite aspect of this product?

What I appreciate most about Heap is its user-friendly interface. Today, time is of the essence, and Heap streamlines the process of data analysis. The visual representation of user flows and the simplicity of creating custom events make it a joy to work with. Moreover, when combined with other analytics tools, Heap becomes even more useful.

What do you dislike most about this product?

However, the software could benefit from some upgrades to enhance its functionality. For instance, integrating real-time collaboration tools and expanding reporting capabilities would make it an even more powerful tool for analysts. Occasional delays in processing data have caused real-time decision-making issues. Nevertheless, the benefits of Heap's analysis outweigh any challenges.

What recommendations would you give to someone considering this product?

The program provides unparalleled insights into identifying weak points in the conversion funnel and suggesting optimization strategies, making it a valuable asset. For those who take the time to learn its features, Heap's most outstanding aspect is its capability to monitor user interactions without pre-established events. Heap detects deficiencies in the conversion funnel and offers practical suggestions for improvement.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

86 Likeliness to Recommend

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Heap?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Digital Analytics

Product Analytics

Heap Reviews

Heather K.

Easy to use!

Likeliness to Recommend

Pros

Heather K.

Great Digital Analytics Tool!

Likeliness to Recommend

Pros

Cons

Loana A.

Innovative User Interaction Analysis

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Conversion Analysis

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Audience Segmentation

API Framework

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Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

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