Google

Google Analytics

8.9 /10

689 Reviews Write a Review

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What is Google Analytics?

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.6

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Paola O.

Role: Industry Specific Role
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Great Customer Intelligence Solution

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

With Google Analytics, we not only have a perfect website analytics tool but also has great customer intelligence features.

What is your favorite aspect of this product?

I like the customer intelligence features. It is a great product and website analytics tool for business.

What do you dislike most about this product?

No regrets whatsoever with Google Analytics

What recommendations would you give to someone considering this product?

I would recommend Google Analytics definitely. It's the best I have used.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Sidra A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Powerful analytics tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out with its comprehensive data collection, seamless integration with Google products, and customizable reports.

What is your favorite aspect of this product?

It allows detailed tracking of user behavior and traffic sources.

What do you dislike most about this product?

Once you reach certain thresholds, Google starts sampling data, which can lead to inaccuracies or less reliable insights.

What recommendations would you give to someone considering this product?

With the shift to Google Analytics 4, it's wise to start using it now to familiarize yourself with its event-based model and improved cross-platform tracking, as it’s more aligned with modern user behavior across devices.

Pros

Helps Innovate
Reliable
Performance Enhancing
Saves Time

Maha A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Best Analytics Tool for Websites

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Its advanced reporting and dashboard features differentiate it from other similar products.

What is your favorite aspect of this product?

My favorite aspect of this product is that it allows you to track online traffic and understand user behavior.

What do you dislike most about this product?

I don't dislike anything as I believe it is an amazing product.

What recommendations would you give to someone considering this product?

I would highly recommend this product if you want to implement user related analytics for your websites.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Paola O.

A Great Customer Intelligence Solution

Likeliness to Recommend

Pros

Sidra A.

Powerful analytics tool

Likeliness to Recommend

Pros

Maha A.

Best Analytics Tool for Websites

Likeliness to Recommend

Pros

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Elastic Observability

1
Since last award

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support