Matomo Customer Reviews 2025 | Website Analytics

Matomo

Composite Score

8.8 /10

CX Score

8.9 /10

40 Reviews Write a Review

Claim Software

What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Awards & Recognition

Matomo won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Service Experience
Conflict Resolution

2024

Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

7% Neutral

93% Positive

Pros

Altruistic
Trustworthy
Acts with Integrity
Client's Interest First

Feature Ratings

Average 84

Audience Demographics

Customer Value Analysis

API Framework

Data Visualization

Social Media Analytics

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Audience Segmentation

Conversion Analysis

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Implementation

Vendor Support

Ease of IT Administration

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Matomo Reviews

Young D.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

One of the most reliable analytics products

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Matomo stands out in the market with a wide range of features by offering full control of data, whether self-hosted or privacy-centric cloud deployment. As it is built on open-source principles, it has allowed me to have access to code, plugins, and custom integration. It has also provided me with instant insights, allowing instant visibility into visitor behavior, unlike many other analytics tools available.

What is your favorite aspect of this product?

I appreciate its flexibility to self-host for max control for convenience, while maintaining compliance. It provided me with a powerful, intuitive dashboard interface that I was able to use with minimal training. Moreover, its comprehensive toolkit includes a complete package from funnel analysis, A/B testing, to form analytics, and more, all within one platform. Overall, I would say my experience with Matomo is going great.

What do you dislike most about this product?

I prioritize working with Matomo due to its core strengths, like privacy control. The way it ensures privacy compliance, freedom through open-source architecture, and there is nothing to dislike about Matomo.

What recommendations would you give to someone considering this product?

Matomo is ideal if you want a quick setup and automatic updates, while still maintaining privacy. I would highly recommend walking around its plugin network to outspread Matomo into a filled marketing intelligence.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Karan R.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Great for Privacy and Control, Easy to Use

Likeliness to Recommend

8 /10

What differentiates Matomo from other similar products?

What really sets Matomo apart from other analytics tools is its strong focus on data privacy and ownership. Unlike many other platforms, Matomo gives you full control over your data—nothing is shared with third parties. It's also highly customizable and flexible, especially if you're using the self-hosted version. Plus, there are no data sampling issues, so you get accurate insights. For us, the combination of privacy, transparency, and control made it stand out.

What is your favorite aspect of this product?

What I love most about Matomo is having full control over our data. It’s private, secure, and the dashboard is super easy to use.

What do you dislike most about this product?

The setup can be a bit technical at first, especially if you’re self-hosting. It takes a little time to get everything running smoothly.

What recommendations would you give to someone considering this product?

Take the time to explore the self-hosted option if data privacy is important to you. Make sure you have some tech support for the setup—it’s worth it in the long run.

Pros

Reliable
Enables Productivity
Effective Service
Includes Product Enhancements

Ali U.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

My Experience With Matomo

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

It allows users to host their own data, ensuring complete control and privacy.

What is your favorite aspect of this product?

The detailed user insights and customizable reporting features empower business to make important decisions.

What do you dislike most about this product?

The setup process is little bit difficult for beginners to deal with.

What recommendations would you give to someone considering this product?

Explore its dashboard and features to tailor the analytics to your business goals.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Matomo

What is Matomo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Matomo Ratings

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Young D.

One of the most reliable analytics products

Likeliness to Recommend

Pros

Karan R.

Great for Privacy and Control, Easy to Use

Likeliness to Recommend

Pros

Ali U.

My Experience With Matomo

Likeliness to Recommend

Pros

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