Emotional Footprint Awards 2025
Customer Intelligence
SoftwareReviews names Semrush, Google Analytics, and HubSpot Sales Hub as Customer Intelligence Emotional Footprint Award Winners.
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Customer Intelligence
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Google Analytics
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
9.0
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Adobe Systems
Adobe Analytics
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
8.4
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Looker
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
8.3
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Graphext
Graphext
Graphext is an advanced analytics solution to help businesses make better decisions based on data. Graphext is a no-code data science tool for the modern data stack. Graphext takes you beyond the limitations of dashboards, offers an ease-of-use that notebooks can't match, and enables you to create explainable predictive models in a flash.
8.3
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Qualtrics
Qualtrics CoreXM
One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
8.2
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
SAP
SAP Analytics Cloud
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
7.9
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Audiense Ltd
Audiense Insights
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
7.7
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
People Pattern
People Pattern
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.
7.7
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Salesforce.com Inc
Tableau CRM Analytics
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.
7.6
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Microsoft Corporation
Dynamics 365 Customer Insights
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
7.6
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Oracle
Oracle Unity Customer Data Platform
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
7.3
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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