Qualtrics

Qualtrics Strategy & Research

Composite Score

7.7 /10

CX Score

7.8 /10

52 Reviews Write a Review

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What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Survey Software category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

0 Top Rated Features

2022

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

5% Negative

10% Neutral

85% Positive

Pros

Trustworthy
Fair
Performance Enhancing
Reliable

Feature Ratings

Average 83

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Average 79

Vendor Support

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Also Featured in...

Customer Intelligence

Score 8.1

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Qualtrics Strategy & Research Reviews

Samuel N.

Role: Operations
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2025

Great product! It has amazing features.

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

It is very user friendly and it has a lot of resources available to answer any questions.

What is your favorite aspect of this product?

I like how there is a feature that allows you to add the survey in different languages.

What do you dislike most about this product?

That it doesn't automatically translate it to other languages as an option.

What recommendations would you give to someone considering this product?

I'd definitely recommend it as it's one of the best offering this type of product.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Ogunleye A.

Role: Operations
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

A very Wonderful and encompassing App.

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

A wide array of features to monitor customer behaviour towards a new Product and especially the Dashboard Design is so well detailed

What is your favorite aspect of this product?

Interacting with Dashboard on Qualtrics, the Realtime dashboard, and also the automatic update is a Superb feature.

What do you dislike most about this product?

It is not Beginner friendly, it has a lot of complex programs, that needs extensive tutoring and learning, but after going through this initial first stage it is wonderful experience from there.

What recommendations would you give to someone considering this product?

Though it is Pricey, it is the best when it comes to VOC related Programs, and it makes Getting Detailed and Functional Customer feedback easy.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rohit K.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Best tool for Survey Programming

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Experience Management Platform: It goes beyond surveys, offering CXM, EXM, PXM, and BXM capabilities. Advanced Survey Features: Provides sophisticated question types, logic, and mobile optimization. Powerful Analytics: Real-time data analysis, customizable dashboards, text analytics, and predictive modeling. Focus on Experience Design: User-friendly interfaces, templates, and expert-designed question libraries.

What is your favorite aspect of this product?

Comprehensive feature set, advanced analytics capabilities, and user-friendly interface.

What do you dislike most about this product?

The product is bit pricing, Have learning curve for advanced features

What recommendations would you give to someone considering this product?

Define your needs clearly. Compare pricing options. Test the platform through trials or demos. Assess training and support needs. Gather feedback from other users. Plan for integration with other systems. Ensure security and compliance. Consider starting with a smaller implementation.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

Qualtrics Strategy & Research Ratings

83 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Collaboration Invite people to review or edit the survey before sending them out.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Role and User Management Enable different levels of access and permissions based on role.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Intelligence

Qualtrics Strategy & Research Reviews

Samuel N.

Great product! It has amazing features.

Likeliness to Recommend

Pros

Ogunleye A.

A very Wonderful and encompassing App.

Likeliness to Recommend

Pros

Rohit K.

Best tool for Survey Programming

Likeliness to Recommend

Pros

Most Popular Qualtrics Strategy & Research Comparisons

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SurveySparrow

Feature Ratings

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization