Audiense Insights Logo
Audiense Insights Logo
Audiense Ltd

Audiense Insights

7.6 /10
Category
Audiense Insights
7.6 /10

What is Audiense Insights?

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

Company Details


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Awards & Recognition

Audiense Insights won the following awards in the Customer Intelligence category

Audiense Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Audiense Insights.

84 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Audiense Insights?

0% Negative
9% Neutral
91% Positive

Pros

  • Reliable
  • Trustworthy
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 79

Audience Segmentation

91

Data Visualization

86

Audience Demographics

84

Conversion Analysis

78

Customer Journey Modelling

75

Real Time Workflow Automation

71

Metadata Management

69

API Framework

63

Vendor Capability Ratings

Average 78

Ease of Implementation

88

Breadth of Features

84

Quality of Features

84

Availability and Quality of Training

83

Usability and Intuitiveness

82

Business Value Created

80

Vendor Support

78

Product Strategy and Rate of Improvement

73

Ease of Customization

73

Ease of Data Integration

68

Ease of IT Administration

68

Audiense Insights Reviews

Scott A.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Tool for audience management and analysis.

Likeliness to Recommend

7 /10

What differentiates Audiense Insights from other similar products?

This program stands out from others because it has good support and regular updates.

What is your favorite aspect of this product?

I can learn a lot about my followers, tailor my messages to them, find influential people, and study my competition with the help of Audiense Insights, an innovative audience analysis tool. I help businesses enhance their marketing and social media strategies, identify new trends, and segment their audiences effectively. Increased personalization and brand loyalty are two outcomes of my use that boost campaign efficacy.

What do you dislike most about this product?

One thing I don't like about the program is that technical support can differ based on service plan and geographic area. As a result, some users might face delays or insufficient support.

What recommendations would you give to someone considering this product?

I recommend this excellent tool because of its ability to make it easier to understand brands and categories by analyzing their demographic data.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Tony E.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Give us a total 365 persona view

Likeliness to Recommend

7 /10

What differentiates Audiense Insights from other similar products?

Ease of use.

What is your favorite aspect of this product?

Developing personalities

What do you dislike most about this product?

Graphics for reporting

What recommendations would you give to someone considering this product?

Added value for social listening

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kashni S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Emotional Rating is skewed due to certain words

Likeliness to Recommend

7 /10

What differentiates Audiense Insights from other similar products?

We can determine the likability of a prospect and know what the "world" is saying about them. This allows me to make a better judgement on who I will contract to be part of our multi million dollar campaigns. Although the software picks up on certain words that may have gone viral, we use our better judgement to disregard lower rated prospects.

What is your favorite aspect of this product?

The emotional rate - what are people "saying" about this influencer

What do you dislike most about this product?

Not really a dislike, but wish the audiense rating was more accurate on each influencer.

What recommendations would you give to someone considering this product?

It's a great way to keep up with industry trends and have a more in-depth understanding of influencer demographics and target audience.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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