Data Quadrant Awards 2025

Lead Management

SoftwareReviews names HubSpot Sales Hub, Pipedrive, Salesforce Sales Cloud Enterprise, Zoho CRM, and monday.com as Lead Management Data Quadrant Award Winners.

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Lead Management

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

130Reviews

HubSpot

HubSpot Sales Hub

Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.

9.0

Composite
Score

+93

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

109Reviews

Pipedrive

Pipedrive is a CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines.

8.9

Composite
Score

+93

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

191Reviews

Salesforce.com Inc

Salesforce Sales Cloud Enterprise

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

8.9

Composite
Score

+91

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

119Reviews

Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

8.8

Composite
Score

+89

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

71Reviews

monday.com

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

8.8

Composite
Score

+91

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Creatio Sales

Breadth of Features

Salesforce Sales Cloud Enterprise

Business Value Created

Adobe Marketo Engage

Ease of Customization

LeanData

Ease of Data Integration

Copper

Ease of IT Administration

Salesforce Sales Cloud Professional

Ease of Implementation

Copper

Product Strategy and Rate of Improvement

Adobe Marketo Engage

Quality of Features

Copper

Usability and Intuitiveness

Copper

Vendor Support

LeanData

Vendor Capability Awards

Availability and Quality of Training

Creatio Sales

Breadth of Features

Salesforce Sales Cloud Enterprise

Business Value Created

Adobe Marketo Engage

Ease of Customization

LeanData

Ease of Data Integration

Copper

Ease of IT Administration

Salesforce Sales Cloud Professional

Ease of Implementation

Copper

Product Strategy and Rate of Improvement

Adobe Marketo Engage

Quality of Features

Copper

Usability and Intuitiveness

Copper

Vendor Support

LeanData

Other Evaluated Vendors

17Reviews

Salesforce.com Inc

Salesforce Sales Cloud Professional

8.3

Composite
Score

+93

Emotional
Footprint

96%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

21Reviews

Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

8.2

Composite
Score

+91

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

30Reviews

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights. Ideal for enterprises that need a sales automation solution with contextual insights and advanced customization capabilities. With Sales Enterprise, your sales organization can automate the sales process from lead to cash, run marketing campaigns, enforce best practices, collaborate with customers, and much more.

8.1

Composite
Score

+90

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

42Reviews

Salesforce.com Inc

Salesforce Pardot

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

8.1

Composite
Score

+88

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

12Reviews

Creatio

Creatio Sales

Creatio provides tools to efficiently manage a complete sales cycle, from generating and nurturing leads to the successful closure of deals. Efficiently manage sales processes of any complexity. Get a comprehensive view of your customer profile and tailor engagement to keep relationships on track with Creatio Sales Analyze the customer database to identify the top clients that can fuel your company’s growth.

8.0

Composite
Score

+93

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

22Reviews

Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

7.9

Composite
Score

+89

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

20Reviews

Copper

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

7.9

Composite
Score

+90

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

17Reviews

Freshworks

Freshsales

Freshsales provides a solution which allows you to make calls, send emails, schedule tasks and book meetings all from within the platform, enabling more sales throughout the process. Communicate with relevant context, personalize follow-ups, and automate routine tasks with Freshsales.

7.7

Composite
Score

+93

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

27Reviews

LeanData

LeanData is a Salesforce-native solution that connects the right data, tools, and people at each step in the buyer journey. Seamless integration with your revenue tech stack links data and context so that you never lose track of a lead, opportunity, or account.

7.7

Composite
Score

+89

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

13Reviews

Act-On Software

Act-On

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.

7.6

Composite
Score

+92

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

17Reviews

CloudTask

CloudTask is a B2B Lead Generation company helping SaaS companies drive revenue growth through teams of sales development professionals. Use the CloudTask Marketplace to find and hire talent skilled in the software you use to stay competitive and fuel your company’s revenue growth in today’s rapidly changing digital world.

7.6

Composite
Score

+90

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

26Reviews

LeadSquared Inc

LeadSquared

LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.

7.1

Composite
Score

+84

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

11Reviews

Apptivo Inc

Apptivo CRM

A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly.

6.6

Composite
Score

+73

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.