Adobe Systems

Adobe Marketo Engage

8.6 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Mobile Optimized

A/B Testing

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 83

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Score 8.9

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.7

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Clare J.

Role: Sales Marketing
Industry: Biotechnology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

From Lead to Life-Changer.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage has become our go-to platform for driving that connection, helping us manage and optimize every aspect of our digital marketing campaigns. What really sets Marketo apart from other marketing automation tools is its robust lead management and nurturing capabilities. It’s like having a CRM on steroids, but specifically built for marketing.

What is your favorite aspect of this product?

One feature I’m particularly fond of is the advanced lead scoring and nurturing functionality. We can assign scores to leads based on their behavior, like clicking a link in an email or downloading a whitepaper, and then trigger specific actions based on those scores.

What do you dislike most about this product?

I dislike nothing at all.

What recommendations would you give to someone considering this product?

For anyone in marketing—especially in industries like ours where the stakes are high and the audiences are complex—I’d recommend Marketo Engage without hesitation. It’s a powerhouse for managing and automating your marketing efforts, provided you take the time to really learn its ins and outs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Abrar A.

Role: Sales Marketing
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2024

Wonderful Product

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

This tools may not be suits for social media marketing but It is easy to send personalized emails, integrations and track the Event members. This tool will helpful for the B2B Marketing.

What is your favorite aspect of this product?

This tool have easy functionality, smart list rules and Nurture Email process.

What do you dislike most about this product?

Mailability status and Report Design

What recommendations would you give to someone considering this product?

I would Recommend for the New learners and B2B Marketing.

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Ashkhan A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Best B2B marketing Marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

This is best B2B Marketing tool and also easy to understand and easy to use.

What is your favorite aspect of this product?

Event program implementation and Email and landing page creation

What do you dislike most about this product?

Nothing to list down herw

What recommendations would you give to someone considering this product?

Sure will recommend someone. This marketing tool will generate leads and business enhancement and business development and growth

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Clare J.

From Lead to Life-Changer.

Likeliness to Recommend

Pros

Abrar A.

Wonderful Product

Likeliness to Recommend

Pros

Ashkhan A.

Best B2B marketing Marketing tool

Likeliness to Recommend

Pros

Most Popular Adobe Marketo Engage Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Constant Contact

Adobe Campaign

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Mobile Optimized

A/B Testing

Content Authoring

Text Messaging

Vendor Capability Ratings

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness