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Data Quadrant Awards 2025

Sales Analytics


SoftwareReviews names HubSpot Sales Hub, Zoho Analytics, Gong, and Tableau CRM Analytics as Sales Analytics Data Quadrant Award Winners.


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Sales Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Sales Analytics Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


HubSpot

HubSpot Sales Hub

Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.

8.9

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
107Reviews

Zoho

Zoho Analytics

Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes. Zoho Analytics is an Online Reporting and Business Intelligence service, and can be used as an online database. The features offered by Zoho Analytics specialize on providing an in-depth - powerful and flexible reporting capabilities. It contains an in-built analytical database grid, which is optimized for reporting and querying more than just serving as a real-time online transactional database.

8.9

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
70Reviews

Gong.io

Gong

Gong is a revenue intelligence platform for B2B sales teams. It helps you close more deals by shining the light on your team’s sales conversations. It records, transcribes, and analyzes all sales calls so you can drive sales effectiveness across your entire team.

8.5

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
25Reviews

Salesforce.com Inc

Tableau CRM Analytics

Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.

8.3

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
56Reviews

Vendor Capability Awards


Availability and Quality of Training

Salesken

Badge Winner

Breadth of Features

Gong

Badge Winner

Business Value Created

Clari Revenue Platform

Badge Winner

Ease of Customization

Groove

Badge Winner

Ease of Data Integration

Salesken

Badge Winner

Ease of IT Administration

Revenue Grid

Badge Winner

Ease of Implementation

Revenue Grid

Badge Winner

Product Strategy and Rate of Improvement

Salesken

Badge Winner

Quality of Features

Gong

Badge Winner

Usability and Intuitiveness

Salesken

Badge Winner

Vendor Support

Salesken

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Salesken


Breadth of Features

Gong


Business Value Created

Clari Revenue Platform


Ease of Customization

Groove


Ease of Data Integration

Salesken


Ease of IT Administration

Revenue Grid


Ease of Implementation

Revenue Grid


Product Strategy and Rate of Improvement

Salesken


Quality of Features

Gong


Usability and Intuitiveness

Salesken


Vendor Support

Salesken


Other Evaluated Vendors


Google

Looker

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

8.2

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

45Reviews

Salesken

Salesken

Salesken gives you incredible insights into the last mile of customer-salesperson interactions. See how your sales team communicates with customers on calls, presentations and webinars and get insights into what they are doing right, and where they need help.

8.1

Composite
Score

Composite
Score

+97

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

24Reviews

Revenue Grid

Revenue Grid

Automate nurturing with a sales engagement platform that’s built to get you more meetings and replies. Engage with prospects through email, calls, texts, and social media, creating automated sequences that feel personal. Get a bird’s eye view of all your reps’ activities. See the state of each reps’ forecasted pipeline, find out what your top-performing reps are doing and which activities they spend the most time on.

8.1

Composite
Score

Composite
Score

+97

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

SAP

SAP Sales Cloud

Deliver exceptional sales experiences and increase revenue and foster advocacy by supporting customer-centric sales engagements with a 360-degree view of every customer and interaction. Let your sales organization spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with intelligent recommendations.

8.1

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

17Reviews

Clari

Clari Revenue Platform

Clari gathers and organizes all your revenue data to let you optimize your business. You get actionable insights, transparency across your entire team, consistent execution and dialed-in forecasting. Everything you need to turn your revenue team into a finely-tuned, predictable machine.

8.0

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

94%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

Aviso

Aviso

Aviso’s out of box reports and extensible reporting framework enables CROs and operations leaders to visually inspect across their revenue cycle, from pipeline and opportunities to customer interactions and engagement, and forecast and attainment.

7.7

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

24Reviews

Salesforce.com Inc

Salesforce Sales Analytics

Close deals faster with sales analytics software built directly into your CRM. Get a complete view of sales performance, deal inspection capabilities, and rich visualisations. Drive forecast accuracy. Manage pipeline efficiently. And speed up revenue intelligence with Sales Cloud, CRM Analytics, and Tableau.

7.5

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

Clari

Groove

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

7.4

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

12Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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