Twilio

Twilio MessagingX

Composite Score

8.3 /10

CX Score

8.2 /10

64 Reviews Write a Review

Claim Software

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

Filter By

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

94 Plan to Renew

77 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

5% Negative

5% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Security Protects

Feature Ratings

Average 83

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 87

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Breadth of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Serena O.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

We are building better customer engagement.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Smooth cross-channel messaging integration is a key strength of Twilio messagingX. My team has leveraged this strength to deploy uniform marketing campaigns across newer ( rich communication services, Apple messaging ) and older messaging channels ( mms, sms, Whatsapp and so on ).

What is your favorite aspect of this product?

Twilio ability to integrate easily with our key software stack, due to its in-built connectors is an important reason why we have embraced this product. The seamless ability of Twilio to scale with our needs in real time , no matter the number of message delivery we have to do, makes it a very reliable option for my company.

What do you dislike most about this product?

Asides the API outage incident in 2023 which affected message delivery for days , my only other criticism for this product has to do with its fluctuating pricing model, and inadequate response from Twilio support , which has suddenly become slower.

What recommendations would you give to someone considering this product?

I think that marketing teams should seriously consider taking advantage of the cross channel nature of Twilio messaging X to promote their marketing digital story-telling strategy,

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Folashade A.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

We are engaging with customers more effectively.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

The ability to reach customers and sales prospects across most countries globally via SMS communication , is the most appealing and differentiating part of Twilio in my opinion.

What is your favorite aspect of this product?

The part of Twilio I find most enjoyable is the fact that we can use it for messaging and engagement purposes, across a variety of platforms , not just SMS. Currently, we use Twilio on platforms like Telegram and Facebook messenger for automated , mass engagement with target sales prospects and customers.

What do you dislike most about this product?

Twilio is a highly technical platform to use. Majorly ,it is difficult to implement by users without a developer background. On the second hand, when we have used Twilio for marketing purposes, I am of the opinion that we do not get adequate analytics about how the target audience integrate with our Twilio content across platforms.

What recommendations would you give to someone considering this product?

From the perspective of a marketing professional, Twilio accelerated the platform options we have to communicate with customers via messages.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Less Friendly Negotiation

Kanishka T.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Amazing app

Likeliness to Recommend

6 /10

What differentiates Twilio MessagingX from other similar products?

Good interface

What is your favorite aspect of this product?

Easy to use and professional

What do you dislike most about this product?

Nothing to dislike

What recommendations would you give to someone considering this product?

Easy to use

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Caring

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

89 Likeliness to Recommend

94 Plan to Renew

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Serena O.

We are building better customer engagement.

Likeliness to Recommend

Pros

Folashade A.

We are engaging with customers more effectively.

Likeliness to Recommend

Pros

Cons

Kanishka T.

Amazing app

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

AppNomu

Brevo

TrueDialog

Birdeye

ProTexting

Textmagic

Feature Ratings

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Breadth of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration