Intuit

Mailchimp

8.7 /10

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Akanksha B.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Effective email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp differentiates itself with a user-friendly interface, comprehensive all-in-one platform, generous free plan, advanced automation, extensive integration capabilities, detailed analytics, customizable templates, and robust customer support. These features make it a strong choice for businesses seeking a versatile email marketing and automation solution.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its seamless integration of email marketing and automation features. The platform makes it incredibly easy to create and automate sophisticated email campaigns, allowing users to engage with their audience effectively without needing extensive technical expertise. The intuitive interface and powerful automation workflows enable businesses to send personalized, timely messages that drive engagement and conversions.

What do you dislike most about this product?

Mailchimp has many strengths, one aspect I dislike the most is its pricing structure for larger lists and more advanced features. This can make it less affordable for small businesses or startups that are scaling rapidly but still have limited budgets.

What recommendations would you give to someone considering this product?

When considering Mailchimp, start by assessing your specific needs to ensure it offers the features you require. Begin with the free plan to test its capabilities without any commitment. Keep in mind that costs can increase as your contact list grows, so consider your budget carefully.

Pros

Helps Innovate
Security Protects
Continually Improving Product
Performance Enhancing

Livia T.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Simplified for fast email marketing operations.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp boasts the best editor of any email marketing solution I have trialled or used. Its editor has effective redo and undo options, it is drag and drop based therefore making it easier to use for non-technical marketing professionals. I am able to add texts to my designs by just clicking on the content block, and it has an error checking functionality that helps identify problems and suggests fixes while editing or redesigning email templates.

What is your favorite aspect of this product?

I like to believe that Mailchimp's strongest asset is how easy members of my team have found it to be. It boasts a clean user interface, which enables users navigate features and menu options conveniently without difficulties.

What do you dislike most about this product?

Mailchimp has hundreds of templates available to users . While this is by itself is good, these templates are mostly outdated in design terms and also overly repetitive. Secondly, Mailchimp only allows split testing for emails and not for landing pages.

What recommendations would you give to someone considering this product?

New professionals adopting Mailchimp should consider taking advantage of the pre-built existing customer journey workflows that is available to all users. In our own case, we simply customized it to fit pesent needs as against building ours from scratch.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Luke S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Not for everyone but try it out

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The interface is a lot more intuitive and smooth over competitors

What is your favorite aspect of this product?

I love the automated email campaigns

What do you dislike most about this product?

I feel that mailchimp can cause my computer to slow more than other softwares

What recommendations would you give to someone considering this product?

Test the free versions and see if it works for you

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Under Delivered

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Akanksha B.

Effective email marketing tool

Likeliness to Recommend

Pros

Livia T.

Simplified for fast email marketing operations.

Likeliness to Recommend

Pros

Luke S.

Not for everyone but try it out

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support