Adobe Systems

Adobe Campaign

8.3 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Gold Medalist

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

5% Neutral

95% Positive

Pros

Trustworthy
Inspires Innovation
Reliable
Appreciates Incumbent Status

Feature Ratings

Average 85

Email Delivery

Campaign Management

Segmentation

Text Messaging

Auto-Responders

Basic Reporting and Analytics

Email Templates

Dynamic Content

Content Authoring

Surveys and Polling

A/B Testing

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.9

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Clare J.

Role: Sales Marketing
Industry: Biotechnology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

From Leads to Loyalists: Adobe Campaign in Action.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has been a game-changer in our marketing strategy, allowing us to craft highly personalized, multi-channel campaigns that feel as targeted as our treatments. Its deep integration with the rest of the Adobe Experience Cloud, giving us a seamless flow of data and insights across our various marketing channels is awesome.

What is your favorite aspect of this product?

One of the features that really stands out is the dynamic content customization. We can easily tailor email content to different audience segments without having to create separate campaigns from scratch. This not only saves time but also ensures that our communications are always fresh and relevant.

What do you dislike most about this product?

It can be a bit overwhelming at first, especially if you're not already familiar with the Adobe ecosystem.

What recommendations would you give to someone considering this product?

Adobe Campaign has undeniably made a positive impact on our marketing efforts at T Therapeutics. The ability to create personalized, automated campaigns has freed up our team to focus on strategy and creativity rather than getting bogged down in the nitty-gritty of campaign management.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

simone i.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Decent, not avant-garde, email marketing platform

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

The possible synergies with the entire Adobe stack to create advanced marketing automation customer journeys

What is your favorite aspect of this product?

Enterprise-level marketing campaign management with dynamic content management leveraging information in the customer database

What do you dislike most about this product?

Reporting management is not adequate, the look and feel is taken from Adobe Analytics and very intuitive but with very limited functionality

What recommendations would you give to someone considering this product?

You could benefit from a complete integration with other Adobe tools (Analytics, Target and AEM first and foremost) even if the integration is not seamless and easy to implement.

Pros

Includes Product Enhancements
Trustworthy
Caring
Saves Time

Cons

Inhibits Innovation
Slower Product Innovation
Commodity Features

Role: Information Technology
Industry: Manufacturing
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted May 2024

Fantastic Email Marketing platform!

Likeliness to Recommend

8 /10

Pros

Efficient Service
Helps Innovate
Continually Improving Product
Reliable

Adobe Campaign

What is Adobe Campaign?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Adobe Campaign Ratings

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Clare J.

From Leads to Loyalists: Adobe Campaign in Action.

Likeliness to Recommend

Pros

simone i.

Decent, not avant-garde, email marketing platform

Likeliness to Recommend

Pros

Cons

Fantastic Email Marketing platform!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Segmentation

Text Messaging

Auto-Responders

Basic Reporting and Analytics

Email Templates

Dynamic Content

Content Authoring

Surveys and Polling

A/B Testing

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of Customization