Emotional Footprint Awards 2025
Search Engine Optimization
SoftwareReviews names Conductor Intelligence, Surfer SEO, SEO Spider, Semrush, and SE Ranking as Search Engine Optimization Emotional Footprint Award Winners.
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Search Engine Optimization
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Conductor
Conductor Intelligence
Conductor is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Intelligence product helps boost organic search visibility and create content that converts with market-leading keyword and competitor insights, AI-powered recommendations and workflows, and the most advanced website performance reporting.
9.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Screaming Frog
SEO Spider
The Screaming Frog SEO Spider is a small desktop program which spiders websites' links, images, CSS, script and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice & dice the data how you see fit by exporting/ importing into Excel. You can view, analyse and filter the information as it's gathered and updated continuously in the program's user interface.
9.1
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
SE Ranking
SE Ranking
SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.
8.9
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Surfer SEO
Surfer SEO
Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
8.8
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
Ahrefs Pte. Ltd
Ahrefs
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
8.6
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Serpstat
Serpstat SEO
Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.
8.5
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Moz
Moz Pro
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.
8.4
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Conductor
Conductor Website Monitoring
Conductor (formerly ContentKing) is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Website Monitoring product helps maximize your website’s potential and mitigate risk, at any scale, with best-in-class, 24/7 monitoring technology that surfaces critical opportunities in real-time and detects changes before your revenue and reputation takes a hit.
8.4
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Siteimprove
Siteimprove
Meet Siteimprove is a performance platform designed to give every member of your team what they need to optimize reach, reputation, revenue, and returns — all from one place. Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.
8.3
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Netpeak Software
Netpeak Spider
Netpeak Spider is an in-Depth SEO Audit with Website Spider Tool. The SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks. It is a desktop tool for day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping.
8.2
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
seoClarity
seoClarity
seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.
8.2
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
SEO PowerSuite
SEO PowerSuite
SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. The tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools - Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.
8.0
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
SpyFu
SpyFu
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
7.4
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
WebCEO
WebCEO
WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.
7.4
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
MarketMuse Inc
MarketMuse
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
7.2
CX Score
CX
Score
+71
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
BrightEdge Technologies
BrightEdge
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
7.2
CX Score
CX
Score
+74
Net Emotional Footprint
Net Emotional
Footprint
77
Value Index
VALUE INDEX
Botify
Botify
Search engines like Google miss about half of the content on large, enterprise websites. Missed content = missed profits. Botify helps you uncover those missed opportunities and turn them into profitable business outcomes, all in a platform that’s built for the size, scale, and complexity of your enterprise website.
6.4
CX Score
CX
Score
+66
Net Emotional Footprint
Net Emotional
Footprint
74
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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