Zoho

Zoho Campaigns

8.0 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

85 Likeliness to Recommend

88 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative

4% Neutral

93% Positive

Pros

Respectful
Reliable
Performance Enhancing
Caring

Feature Ratings

Average 81

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Surveys and Polling

Dynamic Content

Email Templates

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Moises R.

Role: Sales Marketing
Industry: Transportation
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Easy to use but not very marketable

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

In my opinion what sets Zoho apart from other tools I've tried is its email marketing and automation capabilities. I feel that another tool that I have been able to use like this that is similar is freshmarketer.

What is your favorite aspect of this product?

I like the fact that it is more user friendly when editing both the templates and their flow in a cyclic campaign, which is what I used the most. This allows you to keep in constant contact with your database, and the fact that you can integrate it with your CRM to keep the information updated in two ways.

What do you dislike most about this product?

Well something that I don't like a little bit is the lack of utility when buying the zoho campaign license to buy a Zoho ONE license for example. buying the campaign license only limits you too much in the use of the tool.

What recommendations would you give to someone considering this product?

Reviewing the requirements and parameters of the company and the business model, it is important to highlight all the pros of Zoho as well as the major cons of the whole setup and configuration process, which takes time and expert help, otherwise you might find yourself going around in circles.

Pros

Continually Improving Product
Includes Product Enhancements
Helps Innovate
Trustworthy

Anurag G.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic product and easy to use,

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Valuable features at Affordable price , Its user friendly interface

What is your favorite aspect of this product?

Integration of Zoho if you are already using others zoho products, Affordable price , User friendly interface

What do you dislike most about this product?

Its limited access of advanced features, Its a challenge while integrating with zoho with other tools

What recommendations would you give to someone considering this product?

First of all clarifi your need, explore the trial version

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Gouthami K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatile platform for email campaigns

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns stands out with its seamless integration with other Zoho applications, and it is more affordable than any other alternatives in the market.

What is your favorite aspect of this product?

My favorite aspect of Zoho Campaigns is its user-friendly interface because it makes every aspect of managing email campaigns easy.

What do you dislike most about this product?

There are no dislikes about it because it improves the efficiency of campaigns.

What recommendations would you give to someone considering this product?

I recommend anyone new to consider Zoho campaigns to explore its features to ensure that it aligns with their business needs and goals.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

Zoho Campaigns Ratings

85 Likeliness to Recommend

88 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Moises R.

Easy to use but not very marketable

Likeliness to Recommend

Pros

Anurag G.

Fantastic product and easy to use,

Likeliness to Recommend

Pros

Gouthami K.

Versatile platform for email campaigns

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Surveys and Polling

Dynamic Content

Email Templates

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training