What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Trustworthy
- Saves Time
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Quality Profiling and Cleansing
Data Security
Administrative Features
Synchronization and Replication
Exception Handling and Notifications
Batch Integration
Metadata Management
Data Virtualization
Multi Channel Support
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Amanda A.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Simplify workflows, automate tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
The most reliable, scalable, and essential tool in my PM equipment is for sure Zapier. It’s the silent power behind our operational efficiency. All our departments are aligned by synchronizing data in real time. This tool really acts as a bridge between product, marketing, and operations teams.
What is your favorite aspect of this product?
Zapier has enabled me to prototype automation flows before consulting engineering resources. I can generate a workflow that takes data from spreadsheets to databases and CRMs automatically in an efficient way. Combining different data sources into a single output lets us save so much manual effort.
What do you dislike most about this product?
I haven't run into anything to say negative about. There are some limitations, but other than that, I would say it’s doing perfectly great.
What recommendations would you give to someone considering this product?
It is a highly suitable platform for anyone looking to automate repetitive data tasks, work in multi-step workflows, and maintain data consistency across teams.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Inspires Innovation
Please tell us why you think this review should be flagged.
Hetal P.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Great integration for a variety of tools!
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier connects to a many different workspaces and websites making it easy to automate processes.
What is your favorite aspect of this product?
easily able to see all steps and troublehsoot
What do you dislike most about this product?
sometimes hard to fix bugs
What recommendations would you give to someone considering this product?
I would recommend using this app to automate processes because it does a great job fusing different tools.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Sarah C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
First Choice for No-Code Workflow Automation
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier’s greatest strength lies in its accessibility. Another differentiator Zapier is a no-code automation platform designed to connect over thousands of applications and automate workflows without the need for custom development.
What is your favorite aspect of this product?
I chose Zapier because it's a visual workflow builder with intuitive actions and a clear task history that allows me to automate repetitive tasks in just a minute. Plus, it’s really good at making automation accessible. I am able to do many tasks under one platform, such as not only moving responses into CRM, but also sending follow-up emails, creating calendar events, and updating databases. It has facilitated me a lot by providing time-saving automation that runs silently in the background.
What do you dislike most about this product?
There are a few limitations I have noted so far. Sometimes it's hard to loop through lists or arrays, such as sending one email per line item or updating multiple records in a single flow.
What recommendations would you give to someone considering this product?
I would suggest that you use Zapier’s extensive library of templates for common workflows across apps, as it saves your time and helps with innovative automation ideas.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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