Sprout Social Professional Logo Award Winner Product Badge
Sprout Social Professional Logo Award Winner Product Badge
Sprout Social

Sprout Social Professional

8.8 /10
Category
Sprout Social Professional
8.8 /10

What is Sprout Social Professional?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

Company Details


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Awards & Recognition

Sprout Social Professional won the following awards in the Social Media Management - Midmarket category

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Sprout Social Professional Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social Professional.

89 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social Professional?

0% Negative
9% Neutral
91% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 85

Social Response Management

88

Social Media Channel Integration Outbound

87

Dashboards and Visualization

86

Social Post Archival

85

Campaign Execution

84

Social Media Channel Integration Inbound

84

Social Moderation and Workflow Management

84

Sentiment Analysis

83

Trend Analysis

82

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Business Value Created

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Availability and Quality of Training

84

Breadth of Features

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

82

Vendor Support

80

Product Strategy and Rate of Improvement

79

Sprout Social Professional Reviews

Jennifer S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Advanced & User Friendly But Expensive!

Likeliness to Recommend

9 /10

What differentiates Sprout Social Professional from other similar products?

There are incredibly comprehensive features, with custom workflows and unlimited social profiles. Advanced analytics and social listening tools are amazing and it's a very intuitive and user-friendly interface.

What is your favorite aspect of this product?

The advanced analytics are incredibly helpful for making data-driven decisions.

What do you dislike most about this product?

The downfalls: customer service is lacking, there is a pretty steep learning curve to learn all features to make it worth the money and the cost is astronomical in comparison to other platforms. These will likely be our reason to migrate out, as other platforms and software emerged that have significantly less cost with similar features.

What recommendations would you give to someone considering this product?

Cross compare other platforms and write a "needs" and "wants" list. Determine the ROI for the steep cost of this program before moving forward. The money spent could be reassigned across two platforms in some situations, leaving $1k or more for ad spend.

Pros

  • Helps Innovate
  • Fair
  • Inspires Innovation
  • Acts with Integrity

Cons

  • Vendor's Interest First
  • Vendor Friendly Policies
  • Less Efficient Service

Charles D.

  • Role: Operations
  • Industry: Banking
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use but a bit expensive

Likeliness to Recommend

9 /10

What differentiates Sprout Social Professional from other similar products?

The easy to understand instructions and use of it.

What is your favorite aspect of this product?

Very easy training.

What do you dislike most about this product?

Mobile phone is hard to use it with.

What recommendations would you give to someone considering this product?

I would recommend it to anyone.

Pros

  • Appreciates Incumbent Status
  • Continually Improving Product
  • Reliable
  • Caring

Cons

  • Less Fair
  • Under Delivered
  • Charges for Enhancements

Serge S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Managing and monitoring online networks

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The ability to centrally manage all of our social media account information has saved us a lot of time.

What is your favorite aspect of this product?

The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.

What do you dislike most about this product?

There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.

What recommendations would you give to someone considering this product?

As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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