Salesforce.com Inc

Salesforce Email Studio

Composite Score

7.8 /10

CX Score

8.1 /10

34 Reviews Write a Review

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What is Salesforce Email Studio?

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

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Salesforce Email Studio Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Email Studio.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

4
Since last award

89 Plan to Renew

8
Since last award

82 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Email Studio?

3% Negative

9% Neutral

88% Positive

Pros

Reliable
Trustworthy
Effective Service
Security Protects

Feature Ratings

Average 80

Dynamic Content

Email Delivery

Text Messaging

Surveys and Polling

Sales Intelligence & Conversion Rates

A/B Testing

Campaign Management

Basic Reporting and Analytics

Contact Database

Auto-Responders

Segmentation

Vendor Capability Ratings

Average 77

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Salesforce Email Studio Reviews

Casey R.

Role: Operations
Industry: Consulting
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Mar 2025

Great for Teams

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

It's more cost effective and has better functions with different applications. It also has more updates and stay up to speed on new integrations.

What is your favorite aspect of this product?

The cost is fair for the amount of support provided. I would invest in this again because the team liked the features.

What do you dislike most about this product?

I don't have anything negative to say about Salesforce. It's a good product.

What recommendations would you give to someone considering this product?

I would suggest using this first before considering other options on the market.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Harry G.

Role: Human Resources
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Cross-Channel Marketing Orchestration Hub.

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

The unique strength is the "Intelligent Content Optimizer," an AI-powered feature that examines and optimizes email content. Drawing on past performance data, it provides real-time subject line, message structure, and CTA recommendations, optimizing emails for engagement and effectiveness before they are sent.

What is your favorite aspect of this product?

Salesforce users choose the "Cross-Channel Attribution Dashboard" as their prime selection since it delivers extensive evaluations of email activity influences on marketing performance. This tool allows marketers to observe customer interactions across platforms to gain comprehensive understanding of email campaign success for developing improved marketing plans based on real statistical customer data.

What do you dislike most about this product?

It provides some email editing tools that offer few opportunities to program designs. Users need programming experience or third-party programs to build advanced interactive emails with standard email templates in the email reservation tool. The native design elements need improvement for marketers to generate distinctive attention-grabbing emails independently.

What recommendations would you give to someone considering this product?

Organizational contacts achieve completely smooth communication support when Salesforce Email Studio works together with CRM systems along with marketing automation solutions. Early implementation of successful marketing stack alignment enables the creation of audience-specific marketing campaigns that use data as a tool to maximize both audience interaction and marketing results.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2024

Early platform with many functionalities OK IT fit

Likeliness to Recommend

4 /10

Pros

Respectful
Acts with Integrity
Trustworthy
Efficient Service

Cons

Inhibits Innovation
Vendor's Interest First
Less Friendly Negotiation

Salesforce Email Studio

What is Salesforce Email Studio?

Company Details

Book a Free Demo Today!

Salesforce Email Studio Ratings

86 Likeliness to Recommend

4 Since last award

89 Plan to Renew

8 Since last award

82 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Salesforce Email Studio?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Surveys and Polling Ability to survey customers and gather feedback.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Salesforce Email Studio Reviews

Casey R.

Great for Teams

Likeliness to Recommend

Pros

Harry G.

Cross-Channel Marketing Orchestration Hub.

Likeliness to Recommend

Pros

Early platform with many functionalities OK IT fit

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Dynamic Content

Email Delivery

Text Messaging

Surveys and Polling

Sales Intelligence & Conversion Rates

A/B Testing

Campaign Management

Basic Reporting and Analytics

Contact Database

Auto-Responders

Segmentation

Vendor Capability Ratings

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Usability and Intuitiveness