Salesforce Email Studio Logo
Salesforce Email Studio Logo
Salesforce.com Inc

Salesforce Email Studio

Composite Score
7.8 /10
CX Score
8.1 /10
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Salesforce Email Studio
7.8 /10

What is Salesforce Email Studio?

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

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Salesforce Email Studio Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Email Studio.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

4
Since last award

89 Plan to Renew

8
Since last award

82 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Email Studio?

4% Negative
8% Neutral
88% Positive

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Security Protects

Feature Ratings

Average 80

Dynamic Content

88

Email Delivery

86

Text Messaging

85

Surveys and Polling

85

Sales Intelligence & Conversion Rates

84

A/B Testing

83

Campaign Management

83

Basic Reporting and Analytics

82

Auto-Responders

81

Contact Database

81

Content Authoring

79

Vendor Capability Ratings

Average 77

Breadth of Features

82

Quality of Features

81

Business Value Created

81

Ease of Data Integration

79

Ease of Customization

78

Ease of Implementation

77

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

74

Ease of IT Administration

74

Vendor Support

72

Usability and Intuitiveness

72

Salesforce Email Studio Reviews

Casey R.

  • Role: Operations
  • Industry: Consulting
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Mar 2025

Great for Teams

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

It's more cost effective and has better functions with different applications. It also has more updates and stay up to speed on new integrations.

What is your favorite aspect of this product?

The cost is fair for the amount of support provided. I would invest in this again because the team liked the features.

What do you dislike most about this product?

I don't have anything negative to say about Salesforce. It's a good product.

What recommendations would you give to someone considering this product?

I would suggest using this first before considering other options on the market.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Harry G.

  • Role: Human Resources
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Cross-Channel Marketing Orchestration Hub.

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

The unique strength is the "Intelligent Content Optimizer," an AI-powered feature that examines and optimizes email content. Drawing on past performance data, it provides real-time subject line, message structure, and CTA recommendations, optimizing emails for engagement and effectiveness before they are sent.

What is your favorite aspect of this product?

Salesforce users choose the "Cross-Channel Attribution Dashboard" as their prime selection since it delivers extensive evaluations of email activity influences on marketing performance. This tool allows marketers to observe customer interactions across platforms to gain comprehensive understanding of email campaign success for developing improved marketing plans based on real statistical customer data.

What do you dislike most about this product?

It provides some email editing tools that offer few opportunities to program designs. Users need programming experience or third-party programs to build advanced interactive emails with standard email templates in the email reservation tool. The native design elements need improvement for marketers to generate distinctive attention-grabbing emails independently.

What recommendations would you give to someone considering this product?

Organizational contacts achieve completely smooth communication support when Salesforce Email Studio works together with CRM systems along with marketing automation solutions. Early implementation of successful marketing stack alignment enables the creation of audience-specific marketing campaigns that use data as a tool to maximize both audience interaction and marketing results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2024

Early platform with many functionalities OK IT fit

Likeliness to Recommend

4 /10

Pros

  • Respectful
  • Acts with Integrity
  • Trustworthy
  • Efficient Service

Cons

  • Inhibits Innovation
  • Vendor's Interest First
  • Less Friendly Negotiation

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