Pictory Logo
Pictory Logo
Pictory Corp

Pictory

Composite Score
7.9 /10
CX Score
8.6 /10
Category
Pictory
7.9 /10

What is Pictory?

Pictory is a powerful tool for anyone looking to enhance their social media engagement by leveraging the power of short, compelling videos. Its easy-to-use features can help maximize reach, improve engagement, and save significant time and effort. Pictory's powerful AI enables you to create and edit professional quality videos using text, no technical skills required or software to download.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Pictory Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

90 Plan to Renew

90 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Pictory?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 81

Commenting

88

Avatars

87

Screen Recording

85

Customization and Editing

85

Automated Captions

85

Translation

84

Text-To-Video/Speech

83

Artificial Intelligence and Natural Language Processing

82

Templates

72

Vendor Capability Ratings

Average 78

Quality of Features

87

Ease of Implementation

86

Breadth of Features

85

Business Value Created

85

Ease of Data Integration

83

Ease of Customization

80

Usability and Intuitiveness

80

Availability and Quality of Training

75

Vendor Support

75

Product Strategy and Rate of Improvement

72

Ease of IT Administration

64

Pictory Reviews

Tolani B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Great concept, but still too limited

Likeliness to Recommend

5 /10

What differentiates Pictory from other similar products?

Its ease of turning text into short videos and auto-captioning stand out, especially for beginners.

What is your favorite aspect of this product?

Accurate automated captions and simple video summarization from long-form content.

What do you dislike most about this product?

Lack of timeline control, team collaboration, and slow preview speeds make it hard to scale.

What recommendations would you give to someone considering this product?

Good for solo creators doing basic edits, but not ideal for teams or anyone needing deep customization or faster workflows.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Manvir S.

  • Role: C-Level
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Pictory Makes Video Creation Easy!

Likeliness to Recommend

10 /10

What differentiates Pictory from other similar products?

Pictory stands out from other video creation tools with its strong AI-driven summarization and text-to-video capabilities, making it especially useful for repurposing long-form content like webinars or blogs into short, engaging videos. It’s user-friendly, requires no technical skills, and offers automated captioning, stock media libraries, and voiceovers, giving users a fast and professional video production workflow compared to more complex or manual alternatives.

What is your favorite aspect of this product?

My favorite aspect of Pictory is how easily it transforms text content into polished, shareable videos with minimal effort. The AI does a great job picking relevant visuals and summarizing key points, which saves a lot of time and makes video creation accessible even for beginners.

What do you dislike most about this product?

The biggest drawback of Pictory is that its AI sometimes selects visuals that don’t perfectly match the content, requiring manual tweaks. Also, while it’s great for simple videos, it can feel a bit limiting for users who want more advanced editing control or customization.

What recommendations would you give to someone considering this product?

I’d recommend Pictory to anyone looking for a quick and easy way to create professional-looking videos without needing advanced editing skills. It’s perfect for content creators who want to repurpose long-form content into shorter, shareable videos. However, if you need very specific or intricate customization, you might want to look for tools with more manual control. Also, it's best suited for those who don’t mind a bit of tweaking to get visuals just right.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Abdullateef A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Very good software

Likeliness to Recommend

10 /10

What differentiates Pictory from other similar products?

AI-Driven Video Creation – Automatically generates videos from text, blog posts, or scripts, saving time compared to manual editing. Automatic Captioning & Subtitles – Auto-generates and syncs captions, improving accessibility and engagement. Stock Media Integration – Provides access to a vast library of royalty-free stock footage, images, and music. Voiceover & Text-to-Speech (TTS) – AI-powered voiceovers eliminate the need for external narration. User-Friendly & Cloud-Based – No software installation required; works directly in the browser.

What is your favorite aspect of this product?

One of the best aspects of Pictory AI is its AI-driven automation, which allows users to effortlessly transform text (such as blog posts, scripts, or articles) into engaging videos within minutes. This feature is particularly valuable for content creators, marketers, and businesses looking to repurpose written content into high-quality video formats without needing advanced editing skills.

What do you dislike most about this product?

Nothing as of now

What recommendations would you give to someone considering this product?

I would definitely recommend

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Pictory Comparisons