Pictory

Screen Recording

Record videos of your screen that can be exported and added to videos.

Customization and Editing

Ability to trim, crop, split, duplicate, and loop videos. Users can also add voice clips, music, effects, visualizers and transitions to generated video content

Automated Captions

Automatically adds closed captions to videos with the option to select font, animations, and styles.

Artificial Intelligence and Natural Language Processing

System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Commenting

Provides users the ability to leave comments, receive feedback, and edit suggestions all in one place.

Translation

Supports automatic translate to multiple languages.

Avatars

AI Avatars generated by text prompts that speak, move, and narrate similarly to human actors.

Templates

Tool provides a set of pre-made templates you can use and distribute instead of creating new ones for every situation.

Text-To-Video/Speech

Allows users to transcribe and translate video dialogue into written text. Vice versa uses provided prompts to create instant video drafts.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.