Iterable Logo
Iterable Logo
Iterable Inc

Iterable

Composite Score
7.1 /10
CX Score
7.5 /10
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Iterable
7.1 /10

What is Iterable?

Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

Company Details

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Awards & Recognition

Iterable won the following awards in the Marketing Automation - B2C category

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Iterable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Iterable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

2
Since last award

96 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Iterable?

0% Negative
8% Neutral
92% Positive

Pros

  • Enables Productivity
  • Caring
  • Appreciates Incumbent Status
  • Helps Innovate

Feature Ratings

Average 80

SMS Marketing

92

Customer Journey Modelling

87

Mobile Marketing Management

86

Marketing Master Data Management

83

Email Marketing Automation

82

Multivariant Testing

82

Marketing Asset Management

77

Marketing Analytics

77

Marketing Project Management

76

Social Media Marketing Management

73

Vendor Capability Ratings

Average 81

Vendor Support

84

Business Value Created

84

Ease of Implementation

83

Quality of Features

83

Breadth of Features

81

Ease of Customization

80

Ease of IT Administration

80

Ease of Data Integration

79

Availability and Quality of Training

79

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

75

Iterable Reviews

lioba l.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Friendly customer service.

Likeliness to Recommend

6 /10

What differentiates Iterable from other similar products?

Different from other products, Iterable has an academy for training users before there use the products and certificates are award to those who are eligible after training.

What is your favorite aspect of this product?

The technical of iterable has been there for assistance, it is friendly and CRM is good.

What do you dislike most about this product?

There's very little downside to the platform.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Inspires Innovation

Benjamin B.

  • Role: Consultant
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Smart and advanced at the same time

Likeliness to Recommend

7 /10

What differentiates Iterable from other similar products?

its ability to seamlessly run cross-channel marketing campaigns, such as email, SMS, push notifications. Its advanced segmentation and data management allow my marketing team to deliver on campaigns.

What is your favorite aspect of this product?

I find it is situation in a good balance, it is still easy to use and put together campaigns, but has some of the advanced features you would want to employ for enterprise level solutions. The drag and drop interfaces are simple to learn, but there is still lots of integrations and the ability to build complex journeys.

What do you dislike most about this product?

The platform's pricing is often based on factors such as the number of contacts and monthly email sends, which can lead to higher costs as your subscriber list grows. Also there isn't a tremendous amount of support and training available online.

What recommendations would you give to someone considering this product?

Assess your marketing needs and budget constraints. Consider factors such as the size of your audience, desired features, and level of customization required. Invest in training and prioritize building a strong foundation of data and segmentation to drive targeted, personalized marketing campaigns.

Pros

  • Performance Enhancing
  • Caring
  • Security Protects
  • Helps Innovate

zein q.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

To strengthen the effectiveness of notifications

Likeliness to Recommend

10 /10

What differentiates Iterable from other similar products?

Iterable is the best system to support all our notifications in all languages ​​from one center. It simplifies creating highly targeted notifications and supports them with the segmentation feature that achieves better acceptance among our customers.

What is your favorite aspect of this product?

Iterable enhances the development of creative solutions to ensure the continuity of the notification flow, by collecting everything that the notification management system needs in one place. I love the abundance of new designs for campaigns and journeys and find them easy to use. The amount of data we can push to Iterable is limitless, and it is great that we can always customize the content as we want.

What do you dislike most about this product?

Iterable is easy to understand and easy to use. I like the increased segmentation and customization options. The sync between devices sometimes fails.

What recommendations would you give to someone considering this product?

A simple mechanism that always works, ensuring increased customer motivation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing