
In Partnership With SelectHub

What is Iterable?
Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.
Company Details
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In Partnership With SelectHub
Iterable Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Iterable?
Pros
- Enables Productivity
- Caring
- Appreciates Incumbent Status
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
SMS Marketing
Customer Journey Modelling
Mobile Marketing Management
Marketing Master Data Management
Email Marketing Automation
Multivariant Testing
Marketing Asset Management
Marketing Analytics
Marketing Project Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Iterable Reviews
lioba l.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Friendly customer service.
Likeliness to Recommend
What differentiates Iterable from other similar products?
Different from other products, Iterable has an academy for training users before there use the products and certificates are award to those who are eligible after training.
What is your favorite aspect of this product?
The technical of iterable has been there for assistance, it is friendly and CRM is good.
What do you dislike most about this product?
There's very little downside to the platform.
Pros
- Helps Innovate
- Unique Features
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.

Benjamin B.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted May 2024
Smart and advanced at the same time
Likeliness to Recommend
What differentiates Iterable from other similar products?
its ability to seamlessly run cross-channel marketing campaigns, such as email, SMS, push notifications. Its advanced segmentation and data management allow my marketing team to deliver on campaigns.
What is your favorite aspect of this product?
I find it is situation in a good balance, it is still easy to use and put together campaigns, but has some of the advanced features you would want to employ for enterprise level solutions. The drag and drop interfaces are simple to learn, but there is still lots of integrations and the ability to build complex journeys.
What do you dislike most about this product?
The platform's pricing is often based on factors such as the number of contacts and monthly email sends, which can lead to higher costs as your subscriber list grows. Also there isn't a tremendous amount of support and training available online.
What recommendations would you give to someone considering this product?
Assess your marketing needs and budget constraints. Consider factors such as the size of your audience, desired features, and level of customization required. Invest in training and prioritize building a strong foundation of data and segmentation to drive targeted, personalized marketing campaigns.
Pros
- Performance Enhancing
- Caring
- Security Protects
- Helps Innovate
Please tell us why you think this review should be flagged.
zein q.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Feb 2025
To strengthen the effectiveness of notifications
Likeliness to Recommend
What differentiates Iterable from other similar products?
Iterable is the best system to support all our notifications in all languages from one center. It simplifies creating highly targeted notifications and supports them with the segmentation feature that achieves better acceptance among our customers.
What is your favorite aspect of this product?
Iterable enhances the development of creative solutions to ensure the continuity of the notification flow, by collecting everything that the notification management system needs in one place. I love the abundance of new designs for campaigns and journeys and find them easy to use. The amount of data we can push to Iterable is limitless, and it is great that we can always customize the content as we want.
What do you dislike most about this product?
Iterable is easy to understand and easy to use. I like the increased segmentation and customization options. The sync between devices sometimes fails.
What recommendations would you give to someone considering this product?
A simple mechanism that always works, ensuring increased customer motivation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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