iContact Logo
iContact Logo
iContact

iContact

Composite Score
8.5 /10
CX Score
8.6 /10
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In Partnership With SelectHub

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Category
iContact
8.5 /10

What is iContact?

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

Company Details

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iContact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on iContact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

95 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love iContact?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 93

Dynamic Content

97

Mobile Optimized

96

Auto-Responders

96

Email Delivery

94

Basic Reporting and Analytics

94

A/B Testing

93

Contact Database

93

Segmentation

93

Email Templates

93

Campaign Management

92

Content Authoring

92

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

96

Ease of IT Administration

95

Product Strategy and Rate of Improvement

94

Quality of Features

93

Vendor Support

93

Ease of Customization

93

Ease of Implementation

93

Business Value Created

91

Breadth of Features

90

Ease of Data Integration

89

Availability and Quality of Training

88

iContact Reviews

Emad L.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Easy tool to use

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

Pre-built workflows such as re-engagement emails

What is your favorite aspect of this product?

A/B testing for subject lines

What do you dislike most about this product?

We are always able to send our emails and that’s the most important thing

What recommendations would you give to someone considering this product?

Easy-to-use and there are ready-made templates available

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Charlie B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Email Marketing Optimization at Par

Likeliness to Recommend

10 /10

What differentiates iContact from other similar products?

iContact have both mobile and PC applications.

What is your favorite aspect of this product?

I like that iContact allows me to personalize emails for email marketing at ease.

What do you dislike most about this product?

iContact has no flaw up to this point.

What recommendations would you give to someone considering this product?

iContact automates and optimize online marketing strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Davis A.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

"iContact: A Robust Email Marketing Tool with Room

Likeliness to Recommend

8 /10

What differentiates iContact from other similar products?

iContact differentiates itself with its user-friendly interface, robust customer support, and scalability, making it suitable for both small businesses and larger enterprises. It offers unlimited email sending on most plans, simple list management, and a strong focus on deliverability. Additionally, iContact emphasizes ease of use with pre-built templates and drag-and-drop editing, allowing users to create professional campaigns without technical expertise. Its combination of straightforward features and dependable performance makes it a reliable choice in the email marketing space.

What is your favorite aspect of this product?

The user-friendly interface and reliable customer support make iContact stand out.

What do you dislike most about this product?

The limited advanced automation and personalization options could be improved.

What recommendations would you give to someone considering this product?

iContact is ideal for small to mid-sized businesses seeking an easy-to-use email marketing tool. Leverage its templates and strong customer support but evaluate your automation needs if you require advanced workflows or integrations.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy