IBM

IBM Product Master

Composite Score

6.8 /10

CX Score

6.8 /10

19 Reviews Write a Review

Claim Software

What is IBM Product Master?

IBM Product Master (formerly IBM InfoSphere Master Data Management Collaborative Edition) provides product information management (PIM) and collaborative master data management (MDM) capabilities. It creates an accurate and up-to-date repository of product and service information that can be used throughout organizations for strategic business initiatives. Product Master aggregates information from any upstream system, enforces business processes to ensure data accuracy and consistency, and synchronizes trusted information with downstream systems.

Company Details

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IBM Product Master Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on IBM Product Master.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

4
Since last award

100 Plan to Renew

73 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 81%
Negotiation and Contract:: 60%
Conflict Resolution:: 72%
Strategy & Innovation:: 75%
Service Experience:: 65%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love IBM Product Master?

0% Negative

15% Neutral

85% Positive

Pros

Trustworthy
Reliable
Performance Enhancing
Respectful

Cons

Vendor Friendly Policies
Vendor's Interest First

Feature Ratings

Average 75

Master Record Management

Integration

Data Syndication

Product Categorization & Relationships

Role-Based Access Management

Workflow and Approval Management

Product Data Analytics

Advanced Search and Filtering

Data Export

Digital Asset Management

Omni-Channel Information Delivery

Vendor Capability Ratings

Average 72

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

IBM Product Master Reviews

Hanna C.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

"Master data Management."

Likeliness to Recommend

10 /10

What differentiates IBM Product Master from other similar products?

The built-in consent management makes it easy to govern data. Usability is simple. Workflows approval are easy.

What is your favorite aspect of this product?

I have been using this product for the last three years and my overall experience with this product has been fantastic. The speed and security provided by this product is very good.

What do you dislike most about this product?

I love everything about it.

What recommendations would you give to someone considering this product?

It has been truly satisfying to get better insights at work. The user interface has been so convenient that we have been able to understand our data for improved data governance.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tushar K.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Great product to use !!

Likeliness to Recommend

8 /10

What differentiates IBM Product Master from other similar products?

Various capabilities for the end user, that will provide the great usability.

What is your favorite aspect of this product?

great usability.

What do you dislike most about this product?

Not really

What recommendations would you give to someone considering this product?

AI should have more impact to great usability.

Pros

Performance Enhancing
Unique Features
Over Delivered
Transparent

Cons

Wastes Time
Vendor Friendly Policies

Jonnabelle A. V.

Role: Operations
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Collaborative Product Information Management Tool

Likeliness to Recommend

9 /10

What differentiates IBM Product Master from other similar products?

Data Syndication

What is your favorite aspect of this product?

Flexible data model

What do you dislike most about this product?

The ease of integration with existing system

What recommendations would you give to someone considering this product?

Collaborative Product Information Management Tool

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

IBM Product Master

What is IBM Product Master?

Company Details

Need Assistance?

IBM Product Master Ratings

83 Likeliness to Recommend

4 Since last award

100 Plan to Renew

73 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love IBM Product Master?

Chart

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Master Record Management Ability to onboard a new product, define its attributes, update them and manage product record lifecycle.

Integration Integration with augmentation solutions like DRM, Active Directory or LDAP, SIEM, and NAC.

Data Syndication Ability to import data from various internal and external sources and syndicate it to industry-standard data pools and exchanges (e.g.: GDSN, 1WorldSync, GXS).

Product Categorization & Relationships Allows users to manage data and products based on specific traits or segments.

Role-Based Access Management Ability to assign permissions around editing, commenting, downloading based on user roles / Active Directory groups.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Product Data Analytics Built-in functionality to analyze and aggregate product data including page views, purchases, basket information etc.

Advanced Search and Filtering Quickly find information based on filtering multiple attributes and conditions and save filters for future use.

Data Export Allows for multiple export options into CSV, XLSX, XML, Jason, or PDF.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Omni-Channel Information Delivery Ability to deliver product information in a differentiated manner i.e. specific for a channel requirements.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

IBM Product Master Reviews

Hanna C.

"Master data Management."

Likeliness to Recommend

Pros

Tushar K.

Great product to use !!

Likeliness to Recommend

Pros

Cons

Jonnabelle A. V.

Collaborative Product Information Management Tool

Likeliness to Recommend

Pros

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Feature Ratings

Master Record Management

Integration

Data Syndication

Product Categorization & Relationships

Role-Based Access Management

Workflow and Approval Management

Product Data Analytics

Advanced Search and Filtering

Data Export

Digital Asset Management

Omni-Channel Information Delivery

Vendor Capability Ratings

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support