What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

85

Basic Reporting and Analytics

84

Contact Database

84

Sales Intelligence & Conversion Rates

83

Mobile Optimized

82

Email Templates

82

Content Authoring

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

85

Availability and Quality of Training

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Nilesh P.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2025

Awesome for us

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is more reliable and more features we used and trustable

What is your favorite aspect of this product?

We are using hubspost for email marketing, client management and more use for A/B testing

What do you dislike most about this product?

there are nothing to dislike about the product but yes it is costly for small business and startups

What recommendations would you give to someone considering this product?

As per my pointofview is fabulous but is too costly for small business and startups

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Role: C-Level
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2025

I think HubSpot is amazing if you have the spend

Likeliness to Recommend

10 /10

Pros

  • Continually Improving Product
  • Client's Interest First
  • Friendly Negotiation
  • Reliable

Janki M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

Feature-Rich and User-Friendly, But Still Evolving

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

What sets HubSpot Marketing Hub apart is its truly unified platform—marketing, sales, and service tools are all housed under one roof with a shared CRM at the core. This seamless integration means customer data flows effortlessly between departments, enabling more personalized and consistent customer experiences.

What is your favorite aspect of this product?

HubSpot’s scalability—from small businesses to large enterprises—means teams can grow without switching platforms and this is my favorite aspect.

What do you dislike most about this product?

What bugs me most is that some of the really powerful features, like advanced reporting and automation, are only available on the higher-priced plans. It can get expensive fast if you want to unlock everything. Also, while integrations are generally great, there are still a few niche tools that need extra workarounds, and reporting could be a bit more flexible for super-complex campaigns.

What recommendations would you give to someone considering this product?

I’d recommend starting with a clear understanding of your marketing goals and the features you’ll actually use—HubSpot is packed with tools, but you’ll get the best value if you match your plan to your real needs. Take advantage of the free trial and demos to explore the interface, and don’t overlook HubSpot Academy—it’s one of the best learning resources in the industry. Also, plan your data structure and contact segmentation early on, as this will make automation and reporting much smoother down the line. Finally, keep in mind that while the Starter tiers are affordable, costs can add up as you scale, so budget with future growth in mind.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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