Contentful Logo Award Winner Product Badge
Contentful Logo Award Winner Product Badge
Contentful

Contentful

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Contentful
8.4 /10

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details


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Awards & Recognition

Contentful won the following awards in the Content Marketing category

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Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

0% Negative
5% Neutral
95% Positive

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful

Feature Ratings

Average 87

Content Storage

88

Content Optimization

87

Content Analytics

87

Content Creation

87

Content Curation / Library Controls

87

Editorial Calendar

86

Multi-Channel Distribution

84

DAM (Digital asset management) Integration

82

Personalization/Audience Targeting

82

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Business Value Created

87

Ease of Implementation

86

Quality of Features

85

Product Strategy and Rate of Improvement

85

Vendor Support

85

Usability and Intuitiveness

84

Ease of Customization

84

Availability and Quality of Training

84

Breadth of Features

84

Ease of IT Administration

83

Contentful Reviews

Holly A.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

API-Driven Content Management for Modern Needs

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

Contentful, as a headless CMS, offers flexibility with its API-first approach, enabling seamless omnichannel delivery and front-end freedom. Unlike traditional CMS, which has a tightly coupled structure and limited adaptability, Contentful provides advanced integrations, scalability, and custom content modeling, making it ideal for modern digital needs.

What is your favorite aspect of this product?

Contentful provides flexible content modeling, API-driven scalability, multilingual support, and real-time updates. It enhances collaboration with role-based access and integrates with tools like GraphQL and Gatsby, offering customization and user-friendly management.

What do you dislike most about this product?

Contentful's disadvantages include a steep learning curve for beginners, higher costs for advanced features, reliance on developers for complex customizations, and limited offline access.

What recommendations would you give to someone considering this product?

Contentful is a flexible, API-first headless CMS that enables seamless content delivery across platforms. It offers advanced integrations, scalability, and custom content modeling, making it ideal for modern, omnichannel digital experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rosemarie P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

For content delivery via API

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

Because of its API-first methodology and adaptability to various tool integration, Contentful stands out for providing developers greater control over the organization and distribution of information across many platforms.

What is your favorite aspect of this product?

I like about Contentful the two features that stand out and make the experience very effective are Contentful's flexible content modeling and its robust API-based management system.

What do you dislike most about this product?

For small businesses or projects that don't require all of the sophisticated capabilities it provides, the expense may be a disadvantage.

What recommendations would you give to someone considering this product?

I recommend Contentful is useful for managing content in web and mobile applications, as it separates content from presentation, facilitating customization and scalability.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brandon Y.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Powerful content management system

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

Its features like having API-driven integration, customization proficiency, and CMS capabilities, is a compelling option for all those businesses searching for flexible and advanced solutions. Unlike traditional CMS, it is focused on collaboration and scalability. It allows its users to share constant APIs to any platform using headless architecture. These are ideal conditions for businesses that want to manage and deploy content.

What is your favorite aspect of this product?

The use of headless architecture. It helps businesses and organizations dealing with content making and publishing. It helps in creating content and then publishing it across numerous channels and platforms. This is done by businesses when they use front-end technologies and keep the brand experiences consistent. All these play a vital role in making it a powerful tool when drafting content marketing strategies.

What do you dislike most about this product?

I find it very helpful since I am using it, dealing with all my tasks with great competency. It is filled with advanced technologies which support quality work. However, sometimes, I face a hurdle in working when integrating it with third-party due to the complex integration process. This needs to be taken seriously, beside this, it is a full way solution to all my problems.

What recommendations would you give to someone considering this product?

To those considering Contentful, I would suggest opting for this if you want good-quality content marketing. Although before starting working on it, one should analyze the technical expertise of his employees because, its setup, and headless architecture, need some development, and API approach demands some developer support. Its nature of flexibility and customization builds a content model in such a way to meet business demands.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

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