Constant Contact, Inc.

Constant Contact

8.6 /10

What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

86 Likeliness to Recommend

89 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative

5% Neutral

87% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Reliable

Feature Ratings

Average 84

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Contact Database

Email Templates

Segmentation

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.7

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Marketing Platforms - Midmarket

Score 8.1

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Customer Relationship Management - Midmarket

Score 8.0

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Constant Contact Reviews

Shani L.

Role: Sales Marketing
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2024

Produces and manages the most powerful campaigns

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact provides seamless email campaign management. The way Constant Contact allows you to create campaigns as well as stay up to date with updates and response rates is difficult to find with other applications.

What is your favorite aspect of this product?

Working with Constant Contact has contributed to transforming the process of dealing with marketing campaigns into an enjoyable experience. There are many ready-made templates, and Constant Contact helped us enhance fruitful cooperation in customizing the appropriate template for designing campaigns and publications with high impact. I love the dashboard that enables us to constantly monitor our progress. I love how easy it is to create reports, and Constant Contact's ability to easily collect data and consolidate it in one place.

What do you dislike most about this product?

There is nothing negative with Constant Contact, as it provides ease and smoothness during all steps.

What recommendations would you give to someone considering this product?

I highly recommend Constant Contact, as once you learn how to create campaigns and issue reports, you will not want to rely on any other system. It's also affordable and has the ability to handle large contact lists.

Pros

Enables Productivity
Trustworthy
Efficient Service
Effective Service

Gary H.

Role: Public Sector
Industry: Government
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Great email marketing platform

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

It is well known and user friendly.

What is your favorite aspect of this product?

Drag and drop

What do you dislike most about this product?

It is a bit pricey.

What recommendations would you give to someone considering this product?

If you have the funds, it's a great product for email marketing.

Pros

Reliable
Efficient Service
Effective Service
Caring

Erica K.

Role: Sales Marketing
Industry: Utilities
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted May 2024

The Best Email Marketing Solution Out There!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Everything that other products have, Constant Contact does it better or invented it. They are constantly innovating and ahead of the curve...never playing catch up. It is so refreshing using a product that is ahead of its time.

What is your favorite aspect of this product?

The drag and drop functionality makes it so that even someone with limited email marketing capabilities can build an effective, beautiful campaign.

What do you dislike most about this product?

There isn't much I dislike.

What recommendations would you give to someone considering this product?

Don't bother looking at competitors. Constant Contact is top tier and their support team is absolutely amazing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

Constant Contact Ratings

86 Likeliness to Recommend

89 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+81 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Customer Relationship Management - Midmarket

Constant Contact Reviews

Shani L.

Produces and manages the most powerful campaigns

Likeliness to Recommend

Pros

Gary H.

Great email marketing platform

Likeliness to Recommend

Pros

Erica K.

The Best Email Marketing Solution Out There!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Contact Database

Email Templates

Segmentation

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features