Census Customer Reviews 2025 | SoftwareReviews

Census

Composite Score

7.3 /10

CX Score

7.4 /10

11 Reviews Write a Review

Claim Software

What is Census?

Sync data from your warehouse into all your business tools with Census. Give every team the data they need to act and automate with confidence.

Company Details

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Census Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Census.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Census?

0% Negative

9% Neutral

91% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 84

Data Security

Batch Integration

API Management and Orchestration

Data Virtualization

Multi Channel Support

Administrative Features

Synchronization and Replication

iPaaS

Real Time Integration

Data Quality Profiling and Cleansing

Metadata Management

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Breadth of Features

Census Reviews

Allison K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Fantastic tool for marketers, but slow to innovate

Likeliness to Recommend

10 /10

What differentiates Census from other similar products?

Census is new to our marketing stack, so I'm not sure.

What is your favorite aspect of this product?

Census is so simple to use, even nontechnical marketers can sync audiences to ad platforms.

What do you dislike most about this product?

Some syncs failed and I wasn't notified, even though I have notifications turned on.

What recommendations would you give to someone considering this product?

It's necessary to know SQL or have engineers on your team that can set up models for you, but if you have that, it's plug-and-play for syncing ad audiences to a wide array of networks!

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Gabe R.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Census is the missing piece in reverse ETL

Likeliness to Recommend

10 /10

What differentiates Census from other similar products?

It's simplistic UI, it's somewhat technical to use and you need to have a robust ETL solution to ensure it works properly but also it doesn't overcomplicate things with a fancy UI that makes configuration and feature setting impossible

What is your favorite aspect of this product?

it's robust and flexible to complement all integrations so as the vast repertoire of integrations with solutions.

What do you dislike most about this product?

Really missing some reporting solutions, you can't tell if something is broken beforehand or you can't tell how your syncs have progressed across time

What recommendations would you give to someone considering this product?

try out a POC beforehand, make sure that the queries and builds are not overly complicated, and use a transformation layer beforehand otherwise, the data pipeline can bottleneck

Pros

Enables Productivity
Respectful
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Less Friendly Negotiation
Vendor Friendly Policies

Christopher F.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2022

Functions well with little maintenance!

Likeliness to Recommend

7 /10

What differentiates Census from other similar products?

Functionally it's very similar but the Salesforce integration does work so that's good

What is your favorite aspect of this product?

The fact that we can set it and forget and it works well with little maintenance

What do you dislike most about this product?

the Salesforce integration

What recommendations would you give to someone considering this product?

be sure you can devote resources to set it up.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Census

What is Census?

Company Details

Need Assistance?

Census Ratings

87 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Census?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Multi Channel Support The ability to support and connect with channels including Cloud Services, Big Data Platforms, web, mobile, social, IoT, wearables, etc.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Census Reviews

Allison K.

Fantastic tool for marketers, but slow to innovate

Likeliness to Recommend

Pros

Gabe R.

Census is the missing piece in reverse ETL

Likeliness to Recommend

Pros

Cons

Christopher F.

Functions well with little maintenance!

Likeliness to Recommend

Pros

Feature Ratings

Data Security

Batch Integration

API Management and Orchestration

Data Virtualization

Multi Channel Support

Administrative Features

Synchronization and Replication

iPaaS

Real Time Integration

Data Quality Profiling and Cleansing

Metadata Management

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Breadth of Features