Celtra

What differentiates Celtra from other similar products?

Utilising Celtra for creative automation allows you to smart adapt assets at scale, driving huge efficiencies in content costs. Having deployed this on multiple clients, we have had great feedback in it as the most scalable creative automation solution there is. Its modular creation is the best out there due to its usability and functionality, Celtra 2.0 allows you to now do video as well as static creative automation.

What is your favorite aspect of this product?

Scaling studio - its creative automation product - allows us to automate local variations from master templates very quickly, saving valuable design resource time we can pass back to clients.

What do you dislike most about this product?

The DCO (dynamic product ads) solution could be better integrated to the scaling studio (creative automation solution), as they sit as seperate solutions.

What recommendations would you give to someone considering this product?

Consider for your large enterprise clients due to its scalability. However it can be cost prohibitive if you don't have the right commercial & Operating model in place for your business.

What differentiates Celtra from other similar products?

Numerous features, including the ability to semi-automatically change template sizes and localise files via feeds. It’s not terrible for basic static images. Especially if your advertisements feature more banners than photography. The DPA functionality is arguably Celtra’s best offering. If your business produces assets on a worldwide scale and primarily campaign-based creatives, their account structure is beneficial.

What is your favorite aspect of this product?

Collaboration between different organisations. When you are collaborating with numerous teams in various marketplaces, this is especially useful. The ability to draw from a single creative group is extremely beneficial. We can scale material quickly and efficiently thanks to Celtra’s amazing automated product. Setting it up and connecting it to our tools was also very straightforward.

What do you dislike most about this product?

Poor user experience due to buggy tools that would crash and produce random errors. For instance, if we clicked the back button, it would take us to our account rather than the prior page. i.e., We must then click our topic again, etc.). Since only this could account for so many bugs and errors, I got the impression that the application I’m using is still in beta testing with users.

What recommendations would you give to someone considering this product?

For Celtra to be used successfully, no prior design knowledge is necessary. It’s simple to determine when campaigns are well-organized and efficiently operating. Cross-collaboration is also made possible by offering external partners flexibility in accessing other creatives. We can produce inter-scroller units using the platform, which are dynamic, responsive creatives with high effect. We can run compelling and exciting campaigns for our clients in this manner!

What differentiates Celtra from other similar products?

The speed of creation or exportation and the link to the preview. Sending links to other teams will enable any employee to evaluate advertising (or a similar element) with minimal effort. Additionally very mobile-friendly. We set up the environment, or the workflows, so that non-technical HR staff members can easily and precisely define them. My internal tech department doesn't need to worry as much about support or additional workarounds because the tool already comes with everything that is required. Additionally, the success of some internal advertising campaigns is very clearly measured. We continuously develop our campaigns and together

What is your favorite aspect of this product?

I particularly enjoy using TTD for highly performance-focused campaigns because, in my experience, there, very good CPAs can be attained. I particularly value the DSP's easy-to-understand campaign overview provided by its graphical presentation. One can quickly compare various K-values and view them over time with a few clicks. So it's quite simple to engage in conversations with customers and respond to their questions without a lot of reporting. Also, we never get a response from our support contact. I primarily use Celtra for programmatic campaigns focused on performance. The ability to compare various KPI across a range of strategies

What do you dislike most about this product?

Very many features, necessitating more testing than necessary. Datentypen Compatibility of the photos, such as JPEG, appears to be impossible by default. But by using plugins that don't obviously affect performance, you can offset that. I definitely see room for improvement in the reporting. While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Celtra to carry out programmatic campaigns that are centered on performance. The campaigns can be implemented and tested even further thanks to the additional connection with our internal IA. Through routine communication with our contacts,