Brandwatch

What differentiates Brandwatch from other similar products?

Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.

What is your favorite aspect of this product?

My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions

What do you dislike most about this product?

The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets

What recommendations would you give to someone considering this product?

If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.

What differentiates Brandwatch from other similar products?

It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.

What is your favorite aspect of this product?

Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.

What do you dislike most about this product?

I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.

What recommendations would you give to someone considering this product?

Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.