
What is Appcues?
Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
94 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Appcues?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Help Screens
Process Flows
Contextual Guidance
Lightweight Automation
Analytics and Reporting
Content Management
Content Creation
Dashboard
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Appcues Reviews
pavni J.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2025
Easy to Use, Costly to Scale
Likeliness to Recommend
What differentiates Appcues from other similar products?
Appcues specializes in no-code onboarding processes that are highly targeted and personalized. It is notable for its simplicity, which facilitates the rapid development of user experiences by non-technical teams.
What is your favorite aspect of this product?
Its drag-and-drop builder makes it easy to create checklists, modals, and tooltips. I particularly appreciate how simple it is to monitor impact by integrating with analytics tools.
What do you dislike most about this product?
Non-technical individuals may not be able to access some complex adjustments since they need code. As your user base expands, prices may also increase significantly.
What recommendations would you give to someone considering this product?
Ideal for SaaS teams looking to enhance onboarding without requiring a lot of development assistance. To determine whether it satisfies your engagement and financial requirements, test it first with a pilot project.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Akshay K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2025
Exceptional software to automate and DIY UX
Likeliness to Recommend
What differentiates Appcues from other similar products?
Easy to use, intuitive interface when setting up campaigns
What is your favorite aspect of this product?
Building flows and campaigns
What do you dislike most about this product?
Integrations can be improved
What recommendations would you give to someone considering this product?
Clearly engage around your use cases during evaluation
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Suman C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2025
Smooth Onboarding process
Likeliness to Recommend
What differentiates Appcues from other similar products?
Appcues distinguishes itself with a no-code setup, intuitive onboarding flows, and transparent pricing. It offers a lighter, faster alternative to enterprise-heavy tools while still providing targeting and testing flexibility.
What is your favorite aspect of this product?
Its strongest advantage is how quickly teams can design and deploy user onboarding without engineering help. The ready-to-use UI elements like modals, checklists, and surveys make customization effortless.
What do you dislike most about this product?
The built-in analytics are fairly limited and often need support from external tools for deeper insights. Additionally, the pricing can escalate quickly as monthly active users scale up.
What recommendations would you give to someone considering this product?
Choose Appcues if you want speed, ease of use, and effective onboarding experiences. But if advanced analytics or tighter budgets are priorities, evaluate competitors like Chameleon, Whatfix, or Userpilot.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Effective Service
Please tell us why you think this review should be flagged.
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