Amazon

Amazon Cognito

Composite Score

7.4 /10

CX Score

7.8 /10

5 Reviews Write a Review

Claim Software

What is Amazon Cognito?

Implement secure, frictionless customer identity and access management that scales.

Company Details

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Amazon Cognito Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon Cognito?

0% Negative

14% Neutral

86% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 84

Authentication

Account and Data Validation

Consent Management

API/SDK Integration

Multi-Factor Authentication (MFA)

Open Standards Support

Account Recovery

Custom User Experience Workflows

Application Integration

Fine-grained AuthZ (FGA)

Fraud Protection/Detection

Vendor Capability Ratings

Average 78

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Data Integration

Breadth of Features

Amazon Cognito Reviews

Sanchita J.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

Good access control to web and mobile.

Likeliness to Recommend

9 /10

What differentiates Amazon Cognito from other similar products?

Management and view the users accounts is quite flexible and setup is also simple. Good authentication source in critical environment.

What is your favorite aspect of this product?

Ability to import user helps us save time.

What do you dislike most about this product?

Documentation improvement needed. Hosted UI Inability to change custom attributes

What recommendations would you give to someone considering this product?

you can get a 360-degree view of your users through the console.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Altruistic

Ronald K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

Amazon Cognito is awesome to use.

Likeliness to Recommend

8 /10

What differentiates Amazon Cognito from other similar products?

It integrates very well with other AWS services and scales easily without much setup. It is reliable for authentication and user management once configured.

What is your favorite aspect of this product?

My favorite part is that it handles authentication securely and scales automatically, so I don’t have to manage users or infrastructure myself.

What do you dislike most about this product?

The setup and configuration can be confusing at first, and error messages are not always clear when something goes wrong.

What recommendations would you give to someone considering this product?

I would recommend taking time to read the documentation carefully and testing the auth flows early. It works best if you are already using AWS services.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Hatim E.

Role: Student Academic
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Fantastic experience

Likeliness to Recommend

9 /10

What differentiates Amazon Cognito from other similar products?

The support of SAML 2.0 and OIDC and social media platform in the same time is amazing. The MFA is game changer too.

What is your favorite aspect of this product?

I love the fact that it give me the right to have a unified user pool and be able to customize the user experience with the built-in UI.

What do you dislike most about this product?

Nothing actually

What recommendations would you give to someone considering this product?

I didn't regret using the product myself, I think, Just go for it, that's all I can say.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Amazon Cognito

What is Amazon Cognito?

Company Details

Need Assistance?

Amazon Cognito Ratings

89 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Amazon Cognito?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Authentication Ability to reduce friction to UX for implementing seamless user onboarding, operating multiple 2FA channels at scale.

Account and Data Validation Ability to validate user accounts and their associated identity data including format validation (consistent entry formats) or data validation (credit card/age)

Consent Management Provides mechanisms for collecting, storing, and validating data subject consent has been obtained as a part of data collection practices.

API/SDK Integration API Service Integrations allow third-party apps to access the CIAM solution's API's. Also referred to as service-to-service and machine-to-machine integrations.

Multi-Factor Authentication (MFA) Software uses contextual information and business rules to determine which authentication factors to apply to a particular user.

Open Standards Support Supports SCIM, SAML, OAuth/OIDC, FIDO, WebAuthN for customization and integration opportunities.

Account Recovery Supports account recovery techniques such as SMTP/IVR/SMS OTP, “magic links”, mobile push notifications and applications, and account linking.

Custom User Experience Workflows Customizable user interface(UI) and workflows focusing on the customer experience throughout the suspect/prospect/customer lifecycle.

Application Integration Includes functional and data integration with company applications such as CRM, Sales Platforms, ERP etc.

Fine-grained AuthZ (FGA) Ability to grant individual users access to specific objects or resources in a system at scale.

Fraud Protection/Detection Ability to automatically detect and prevent instances of fraud, such as the use of credential intelligence from all sources.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Amazon Cognito Reviews

Sanchita J.

Good access control to web and mobile.

Likeliness to Recommend

Pros

Ronald K.

Amazon Cognito is awesome to use.

Likeliness to Recommend

Pros

Hatim E.

Fantastic experience

Likeliness to Recommend

Pros

Feature Ratings

Authentication

Account and Data Validation

Consent Management

API/SDK Integration

Multi-Factor Authentication (MFA)

Open Standards Support

Account Recovery

Custom User Experience Workflows

Application Integration

Fine-grained AuthZ (FGA)

Fraud Protection/Detection

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Data Integration

Breadth of Features