Adobe Systems

Adobe Firefly

Composite Score

8.8 /10

CX Score

9.1 /10

37 Reviews Write a Review

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What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details

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Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

2
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 95%
Conflict Resolution:: 99%
Strategy & Innovation:: 98%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Feature Ratings

Average 84

Image and Video Generation

Artificial Intelligence and Natural Language Processing

Text-To-Image

Data Analysis

Search Engine Optimization

Content Editor

Customization

Content Summarization

Social Media Integration

Data Protection and Security

Grammar and Spellcheck

Vendor Capability Ratings

Average 83

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Vendor Support

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Also Featured in...

AI Graphic Design

Score 8.2

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Adobe Firefly Reviews

Agustina C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

Visual and graphic content creation

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

I have had experience with other products such as Canva and GIMP, both of which are popular in the graphic design arena. While Canva offers an equally user-friendly interface, Firefly stands out for its customization capabilities thanks to artificial intelligence. GIMP, on the other hand, is better suited for complex technical edits, but lacks the speed in workflow that Firefly provides with its instant generation tools.

What is your favorite aspect of this product?

I have found that Firefly shines in developing digital marketing campaigns where visual content is crucial for engaging audiences. It is ideal for creating graphics for social media, presentations and promotional materials. However, for more technical or precision-intensive work, such as 3D image editing or industrial design, it may be less appropriate.

What do you dislike most about this product?

The content library can be somewhat limited compared to other established design software, which may require users to seek external resources.

What recommendations would you give to someone considering this product?

The positive effects on our business objectives are notable: we increased user engagement in our publications by 30%, improved collaboration between teams by facilitating shared content creation, and achieved a 20% reduction in production time.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Evie C.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

Great features but takes time for you to master it

Likeliness to Recommend

8 /10

What differentiates Adobe Firefly from other similar products?

Its complete features.

What is your favorite aspect of this product?

The great features

What do you dislike most about this product?

It is expensive

What recommendations would you give to someone considering this product?

You need the pro version so you’ll get the great features.

Pros

Helps Innovate
Caring
Saves Time
Continually Improving Product

Chloe A.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Creative Spark: When Firefly Enters the Chat!

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Firefly has become the creative team’s favorite toy—and honestly, I get it. As someone who’s all about keywords and structure, I didn’t think I’d have a use for an AI art generator. But once I saw what it could do for campaign visuals, thumbnails, and even custom graphics for SEO-driven landing pages, I started sneaking it into my own projects.

What is your favorite aspect of this product?

The text-to-image prompts are shockingly good when you give them a clear direction. And the integration with the rest of Adobe Creative Cloud makes it easier for the designers to take a Firefly image, pull it into Photoshop, and clean it up in minutes. We’ve even had moments where the AI output sparked an entirely new concept for a blog header or visual storytelling hook.

What do you dislike most about this product?

Firefly sometimes struggles with more abstract prompts, and human figures still end up in uncanny valley territory if you push it too far.

What recommendations would you give to someone considering this product?

I’d recommend Firefly to any agency trying to blend speed, creativity, and consistency. It won’t replace your design team (and shouldn’t), but it gives them—and us—superpowers when we need to move fast without sacrificing style. It's not just for pretty pictures. It's productivity disguised as art.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Adobe Firefly

What is Adobe Firefly?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Adobe Firefly Ratings

89 Likeliness to Recommend

2 Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Adobe Firefly?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Image and Video Generation Create images or videos based on textual input, or enhance existing media content with AI-generated elements.

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Text-To-Image Refers to the process of generating content based on textual descriptions, such as images and video.

Data Analysis Extract insights and trends from curated content helping users understand the context and preferences of an audience.

Search Engine Optimization Generate copy that is SEO-friendly. Identify low-ranking content. Prioritize and cluster keywords for a top SERP ranking.

Content Editor Offer suggestions for improving the structure, coherence, and clarity of written content.

Customization Product or service can be altered to suit the requirements of the user, customer or business.

Content Summarization Automatically create concise summaries of longer pieces of content, such as articles or documents.

Social Media Integration Generate content suitable for various social media platforms, increasing relevant social media posts across all channels and networks.

Data Protection and Security Includes data encryption, data audit, and data compliance.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Adobe Firefly Reviews

Agustina C.

Visual and graphic content creation

Likeliness to Recommend

Pros

Evie C.

Great features but takes time for you to master it

Likeliness to Recommend

Pros

Chloe A.

Creative Spark: When Firefly Enters the Chat!

Likeliness to Recommend

Pros

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Feature Ratings

Image and Video Generation

Artificial Intelligence and Natural Language Processing

Text-To-Image

Data Analysis

Search Engine Optimization

Content Editor

Customization

Content Summarization

Social Media Integration

Data Protection and Security

Grammar and Spellcheck

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Vendor Support

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training