In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Contact Database
Content Authoring
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.0
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Customer Relationship Management - Small Business
Score 8.0
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ActiveCampaign Reviews
Aditya S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2025
Smooth Way to Reach Customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The mix of email, CRM, and automation in one place makes it stand apart. It connects marketing and sales in a way that keeps everything in sync. Having both sides linked helps avoid gaps with customers.
What is your favorite aspect of this product?
Building email campaigns feels simple and smooth. Automation flows save a lot of time and help keep customer communication consistent. It also gives me peace of mind knowing important follow ups happen automatically.
What do you dislike most about this product?
It can get overwhelming with so many features available. Sometimes I have to spend extra time figuring out where a setting is. A cleaner layout would make the experience much better.
What recommendations would you give to someone considering this product?
Great choice for small to mid-sized teams that want more structure in their campaigns. It helps scale communication without losing the personal touch. I’d suggest exploring the automation features early to get the most value.
Pros
- Unique Features
- Client Friendly Policies
- Client's Interest First
- Transparent
Cons
- Less Performance Enhancing
- Less Caring
- Under Delivered
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2025
Still My Favorite Email Marketing and CRM Plat
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Continually Improving Product
- Enables Productivity
Please tell us why you think this review should be flagged.
Charis d.
- Role: Finance
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2025
An efficient and powerful tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The thing that I believe makes ActiveCampaign different from others is its ability to provide built-in CRM and Event Tracking features, which are much limited in other platforms.
What is your favorite aspect of this product?
I have been using ActiveCampaign as it allows smart integrations and strong connections with third-party sources, making my work much easier. Its built-in CRM has also proved very handy in doing efficient management of contacts and sales pipelines all under one platform. While using any email marketing software, one thing that matters most is its ability to land emails in subscribers’ inboxes, and ActiveCampaign has really proven its name in the market for this. Along with this, it also provides free migration services, which helped me in the transition process.
What do you dislike most about this product?
There's nothing much to dislike about ActiveCampaign as it checks all the boxes needed or required for email marketing and much more.
What recommendations would you give to someone considering this product?
If you are switching to ActiveCampaign, I would recommend you to make use of the Free Migration Service feature, which helps in saving time and completing the migration of contacts, lists, and automations.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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