What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Transparent
  • Efficient Service

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

86

Segmentation

86

Dynamic Content

86

A/B Testing

86

Contact Database

85

Content Authoring

85

SPAM Compliance

85

Surveys and Polling

85

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Business Value Created

86

Ease of Customization

86

Ease of IT Administration

86

Quality of Features

86

Ease of Implementation

86

Availability and Quality of Training

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Aditya S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2025

Smooth Way to Reach Customers

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

The mix of email, CRM, and automation in one place makes it stand apart. It connects marketing and sales in a way that keeps everything in sync. Having both sides linked helps avoid gaps with customers.

What is your favorite aspect of this product?

Building email campaigns feels simple and smooth. Automation flows save a lot of time and help keep customer communication consistent. It also gives me peace of mind knowing important follow ups happen automatically.

What do you dislike most about this product?

It can get overwhelming with so many features available. Sometimes I have to spend extra time figuring out where a setting is. A cleaner layout would make the experience much better.

What recommendations would you give to someone considering this product?

Great choice for small to mid-sized teams that want more structure in their campaigns. It helps scale communication without losing the personal touch. I’d suggest exploring the automation features early to get the most value.

Pros

  • Unique Features
  • Client Friendly Policies
  • Client's Interest First
  • Transparent

Cons

  • Less Performance Enhancing
  • Less Caring
  • Under Delivered
  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Sep 2025

Still My Favorite Email Marketing and CRM Plat

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Performance Enhancing
  • Continually Improving Product
  • Enables Productivity

Charis d.

  • Role: Finance
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

An efficient and powerful tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The thing that I believe makes ActiveCampaign different from others is its ability to provide built-in CRM and Event Tracking features, which are much limited in other platforms.

What is your favorite aspect of this product?

I have been using ActiveCampaign as it allows smart integrations and strong connections with third-party sources, making my work much easier. Its built-in CRM has also proved very handy in doing efficient management of contacts and sales pipelines all under one platform. While using any email marketing software, one thing that matters most is its ability to land emails in subscribers’ inboxes, and ActiveCampaign has really proven its name in the market for this. Along with this, it also provides free migration services, which helped me in the transition process.

What do you dislike most about this product?

There's nothing much to dislike about ActiveCampaign as it checks all the boxes needed or required for email marketing and much more.

What recommendations would you give to someone considering this product?

If you are switching to ActiveCampaign, I would recommend you to make use of the Free Migration Service feature, which helps in saving time and completing the migration of contacts, lists, and automations.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

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