In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.0
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Customer Relationship Management - Small Business
Score 8.0
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ActiveCampaign Reviews
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2025
Still My Favorite Email Marketing and CRM Plat
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Continually Improving Product
- Enables Productivity
Please tell us why you think this review should be flagged.
Charis d.
- Role: Finance
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2025
An efficient and powerful tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The thing that I believe makes ActiveCampaign different from others is its ability to provide built-in CRM and Event Tracking features, which are much limited in other platforms.
What is your favorite aspect of this product?
I have been using ActiveCampaign as it allows smart integrations and strong connections with third-party sources, making my work much easier. Its built-in CRM has also proved very handy in doing efficient management of contacts and sales pipelines all under one platform. While using any email marketing software, one thing that matters most is its ability to land emails in subscribers’ inboxes, and ActiveCampaign has really proven its name in the market for this. Along with this, it also provides free migration services, which helped me in the transition process.
What do you dislike most about this product?
There's nothing much to dislike about ActiveCampaign as it checks all the boxes needed or required for email marketing and much more.
What recommendations would you give to someone considering this product?
If you are switching to ActiveCampaign, I would recommend you to make use of the Free Migration Service feature, which helps in saving time and completing the migration of contacts, lists, and automations.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Prakhar G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Helps to generate leads through email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This tool lands approx all the emails in the inbox which make me most out of it and also high class templates make it more creative helps me to generate leads for my business. This tool also help me to write effective content and subject for my email marketing campaigns.
What is your favorite aspect of this product?
I can schedule email campaign and check the stats how many email are hitting the inbox and how many people click on the emails that's make my to analyse email marketing campaign and check which one is doing well. This tool provides quality template which I can customise in short time.
What do you dislike most about this product?
Its very smooth and good for business.
What recommendations would you give to someone considering this product?
Hit inbox and provide good template to generate leads
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
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