Acquia

Acquia Marketing Cloud

Composite Score

6.7 /10

CX Score

6.9 /10

28 Reviews Write a Review

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What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details

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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

90 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+76 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

2% Negative

17% Neutral

81% Positive

Pros

Reliable
Respectful
Unique Features
Includes Product Enhancements

Feature Ratings

Average 71

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Email Marketing Automation

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Average 68

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Acquia Marketing Cloud Reviews

Dev T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

All-in-One Marketing Cloud That Delivers

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

Acquia Marketing Cloud stands out with its deep integration with Drupal, open and flexible architecture, and powerful Customer Data Platform (CDP) that enables real-time personalization and unified customer profiles.

What is your favorite aspect of this product?

Its robust tracking capabilities and seamless integration with Campaign Studio are my favorite features.

What do you dislike most about this product?

Price is quite high and technical team should decrease the response time. Rest is fine.

What recommendations would you give to someone considering this product?

Highly recommended for teams using Acquia CMS or other content management systems, especially those focused on campaign management, audience targeting, and customer profile data (CPD).

Pros

Trustworthy
Saves Time
Transparent
Security Protects

Jacintha R.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Good features, no relationship though

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

The range of features.

What is your favorite aspect of this product?

Heat maps, broken links, accessibility, traffic details

What do you dislike most about this product?

Limitations to data diving

What recommendations would you give to someone considering this product?

It works well for what it is! But there is no relationship with the org.

Pros

Reliable
Performance Enhancing
Unique Features
Effective Service

Cons

Less Caring
Vendor's Interest First
Less Generous

Mohammed Danish Azim S.

Role: Information Technology
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Powerful, All-in-One Monitoring That Just Works

Likeliness to Recommend

10 /10

What differentiates Acquia Marketing Cloud from other similar products?

Powerful, All-in-One Monitoring That Just Works

What is your favorite aspect of this product?

Reduces alert noise by linking related events.

What do you dislike most about this product?

Fully customizable and interactive.

What recommendations would you give to someone considering this product?

Pay only for the features you use.

Pros

Caring
Fair
Altruistic
Acts with Integrity

Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Company Details

Need Assistance?

Acquia Marketing Cloud Ratings

81 Likeliness to Recommend

90 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+76 Net Emotional Footprint

How much do users love Acquia Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Acquia Marketing Cloud Reviews

Dev T.

All-in-One Marketing Cloud That Delivers

Likeliness to Recommend

Pros

Jacintha R.

Good features, no relationship though

Likeliness to Recommend

Pros

Cons

Mohammed Danish Azim S.

Powerful, All-in-One Monitoring That Just Works

Likeliness to Recommend

Pros

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Feature Ratings

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Email Marketing Automation

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training