Emotional Footprint Awards 2025
Business Instant Messaging - Midmarket
SoftwareReviews names Zulip, Flock, Mattermost, and Zoho Cliq as Business Instant Messaging - Midmarket Emotional Footprint Award Winners.
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Business Instant Messaging - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Flock
Flock
Flock developed and marketed the only web browser designed to enhance the active online social user’s experience and liberate them from the complexities of managing multiple social networks, web mail, media, news feeds and blogs. With Flock, users could discover, enjoy and share the relationships and content they are passionate about.
9.5
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Zulip
Zulip
Zulip is designed around conversations that are labeled with topics, to make communication organized and efficient. It’s easy to get an overview of what conversations are happening, and to read one conversation at a time.
9.3
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
93
Value Index
VALUE INDEX
Zoho
Zoho Cliq
Zoho Cliq is a business communication software that helps simplify and streamline your communication with organized conversations and information that's easy to find. Cliq is designed to enable a hybrid work style, where you can log in to work through any device from anywhere. This helps improve your team's overall productivity and, in turn, impacts the performance of your business postively.
9.3
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Mattermost Inc
Mattermost
Mattermost is a flexible, open source messaging platform that enables secure team collaboration.
9.2
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
94
Value Index
VALUE INDEX
Other Evaluated Vendors
Workplace from Meta
Workplace (sunsetting 2025) is a communication tool that connects everyone in your company, even if they’re working remotely. Use familiar features like Groups, Chat, Rooms and Live video broadcasting to get people talking and working together.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Hive
Hive
Hive is the new platform for organizing your company's work. Every team should have a simple way to track who is working on what, and leaders should have a clear view of progress. Hive integrates with over 1,000 popular tools, like Slack, Google Apps, Salesforce, Mailchimp and WordPress. It also supports integrations for files from Box, Google Drive and Dropbox.
8.9
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Chatter
Connect every employee with files, data, and experts — anywhere, anytime. With Chatter, connect, engage, and motivate employees to work efficiently regardless of their role or location. Collaborate on sales opportunities, service cases, campaigns, and projects with embedded apps and custom actions.
8.2
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Rocket.Chat
Rocket.Chat
Control your communication, manage your data, and have your own collaboration platform to improve team productivity. Lead with the open-source power.
6.8
CX Score
CX
Score
+70
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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