Zeotap CDP Logo
Zeotap CDP Logo
zeotap GmbH

Zeotap CDP

Composite Score
7.7 /10
CX Score
8.0 /10
Category
Zeotap CDP
7.7 /10

What is Zeotap CDP?

Zeotap is an easy, secure and impactful Customer Data Platform (CDP) that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service.

Company Details


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Awards & Recognition

Zeotap CDP won the following awards in the Customer Data Platform category

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Zeotap CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zeotap CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zeotap CDP?

0% Negative
5% Neutral
95% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 83

Data Enrichment

89

Data Aggregation

86

CRM Integration

84

Data Security

83

Behavioral Triggers

82

Real Time Capabilities

81

Omnichannel Integration

78

Dashboards, Analytics and Reporting

74

Vendor Capability Ratings

Average 83

Ease of IT Administration

88

Vendor Support

85

Usability and Intuitiveness

85

Breadth of Features

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of Customization

81

Business Value Created

81

Ease of Implementation

81

Availability and Quality of Training

79

Zeotap CDP Reviews

Rubén V.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Very actionable and quality data

Likeliness to Recommend

9 /10

What differentiates Zeotap CDP from other similar products?

Integrations and structure of the data. Also data enrichment for CRM

What is your favorite aspect of this product?

Apps data of my same vertical

What do you dislike most about this product?

Nothing in particular

What recommendations would you give to someone considering this product?

Just try it because it is almost plug and play given the large number of integrations. If it proves to add value then keep it.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Simone M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Flexible and scalable in running the user journey

Likeliness to Recommend

10 /10

What differentiates Zeotap CDP from other similar products?

The software also seamlessly collates data between multiple data sources allowing you to instantly activate any additional marketing channels.

What is your favorite aspect of this product?

Loads of targeted segments based on browse and purchase behavior.

What do you dislike most about this product?

No automatic dashboards for creating and tracking surveys.

What recommendations would you give to someone considering this product?

Specializes in designing and optimizing customer journeys at scale. It provides access to real-time customer data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jen S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Centralized customer data repository

Likeliness to Recommend

9 /10

What differentiates Zeotap CDP from other similar products?

Leveraging Zeotap CDP platform allows us to build and segment consumer profiles, and pass information downstream to our marketing partners.

What is your favorite aspect of this product?

Unified customer data collection with easy analysing and it is perfect in tracking customer's activities.

What do you dislike most about this product?

Beginners have hard time to get used to all functionalities.

What recommendations would you give to someone considering this product?

Makes the whole customer onboarding process more professional, swifter, and secure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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