VWO Testing Logo
VWO Testing Logo
Wingify

VWO Testing

Composite Score
7.1 /10
CX Score
7.2 /10
Category
VWO Testing
7.1 /10

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details


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Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

2
Since last award

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

15% Negative
7% Neutral
78% Positive

Pros

  • Generous Negotitation
  • Helps Innovate
  • Respectful
  • Acts with Integrity

Cons

  • Under Delivered
  • Charges for Enhancements

Feature Ratings

Average 78

Split Testing

82

Server Side Testing

82

Personalization/Audience Targeting

80

Multivariate Testing

78

Integrations

75

Analytics and Reporting

72

Feature Flagging

70

Audience Segmentation

69

Vendor Capability Ratings

Average 74

Breadth of Features

83

Business Value Created

81

Quality of Features

79

Vendor Support

77

Ease of IT Administration

76

Ease of Data Integration

75

Availability and Quality of Training

74

Ease of Implementation

73

Product Strategy and Rate of Improvement

72

Ease of Customization

67

Usability and Intuitiveness

62

VWO Testing Reviews

Zach J.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Efficiencies of VWO Testing

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

VWO (Visual Website Optimizer), an A/B testing software, helps our businesses optimize their websites. It comprises a blend of A/A testing, behavioral insights, multivariate testing, and personalization. VWO offers heatmaps, click tracking, and session recordings along with A/B testing. This removes the external involvement.

What is your favorite aspect of this product?

VWO is an all-in-one experimentation platform as it gathers heatmaps, A/B testing, session recordings, personalization, and multivariate testing at a single platform. These aspects eliminate the involvement of multiple external sources, which becomes complex and thus makes it more efficient. It allows us to adjust web pages without demanding any coding expertise.

What do you dislike most about this product?

The visual editor is very user-friendly and easy to navigate, but its advanced features such as server-side testing and API integrations demand technical expertise. When I was new to this platform, I struggled with many of its functions and faced learning curves.

What recommendations would you give to someone considering this product?

Before running this software, evaluate your goals. Utilize its in-built heat maps and session recordings to analyze user behavior before deploying it. Take a start with a clear experimentation strategy to make it the best choice for your working environment.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Effective Service
  • Respectful

Rohit K.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

One of the best AB & multivariate testing tools!

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

Following are some of the qualities that I think differentiate this from other products: 1. Easy to use and setup up AB tests. 2. Provides granular insights 3. Integrates with my 3rd party product analytics tools.

What is your favorite aspect of this product?

It's abundance of features is what I like the most about this product.

What do you dislike most about this product?

Noting to dislike at the moment. It's a great tool!

What recommendations would you give to someone considering this product?

I think it's a fantastic AB testing tool and you should definitely consider it.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Shringarika J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

The gold standard when it comes to AB testing!

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

- Breadth of services - quality of support - easy integration with third-party tools (the most important feature for us)

What is your favorite aspect of this product?

- It integrates with 3rd party tools seamlessly and the data is almost real-time.

What do you dislike most about this product?

- I think because of its breadth of services, it might feel a bit overwhelming at first. I would say it has a learning curve associated to it.

What recommendations would you give to someone considering this product?

If you want to make data-based decisions for your digital platform then this is the product for you.

Pros

  • Trustworthy
  • Respectful
  • Client Friendly Policies
  • Fair