SAP Customer Data Platform Logo
SAP Customer Data Platform Logo
SAP

SAP Customer Data Platform

7.8 /10
Category
SAP Customer Data Platform
7.8 /10

What is SAP Customer Data Platform?

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

Company Details


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SAP Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Customer Data Platform.

84 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Customer Data Platform?

8% Negative
8% Neutral
84% Positive

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 91

Data Aggregation

96

Real Time Capabilities

95

Behavioral Triggers

92

Data Security

92

Data Enrichment

90

CRM Integration

89

Omnichannel Integration

88

Dashboards, Analytics and Reporting

88

Vendor Capability Ratings

Average 88

Quality of Features

94

Product Strategy and Rate of Improvement

92

Business Value Created

90

Breadth of Features

90

Availability and Quality of Training

89

Vendor Support

89

Usability and Intuitiveness

88

Ease of Implementation

86

Ease of IT Administration

85

Ease of Customization

83

Ease of Data Integration

83

SAP Customer Data Platform Reviews

Alphy C.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to us

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

SAP Customer Data Platform is different because it's not just a CRM tool; it's a one-stop solution for handling customer data across different channels. This sets it apart from other similar products, giving businesses a complete view of customer information for better interactions and experiences.

What is your favorite aspect of this product?

My favorite thing about SAP Customer Data Platform is how it simplifies managing customer data. It's user-friendly and brings everything together in one place, making it easy to understand and use.

What do you dislike most about this product?

One thing that could be improved, in my opinion, is the complexity of the initial setup process. It might be challenging for new users to configure the platform effectively. Simplifying the onboarding experience could enhance accessibility for all users.

What recommendations would you give to someone considering this product?

If you're thinking about using SAP Customer Data Platform, start by thoroughly understanding its onboarding process. Take advantage of training resources, begin with small implementations, and reach out to customer support for assistance. Stay updated on new features to make the most of what the platform offers.

Pros

  • Helps Innovate
  • Reliable
  • Fair
  • Over Delivered

Sai R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Reliable and enhances productivity

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

SAP is a great CDP for holistically viewing customer data, creating seamless experiences, and powering your automated flows and triggers to create personalized experiences.

What is your favorite aspect of this product?

Reporting and analytics on the platform helps you make informed decisions and derive impactful insights.

What do you dislike most about this product?

I would love to see more customization on the product and seamless integrations.

What recommendations would you give to someone considering this product?

Highly recommend using the product to have all your essential customer data in one place to visualize and take actionable next steps!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Shilpa P.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

SAP CDP's Impact on Healthcare.

Likeliness to Recommend

9 /10

What differentiates SAP Customer Data Platform from other similar products?

SAP Customer Data Solutions simplifies our B2C management by offering enterprise preferences management, permission, and patient identity access management. This ensures the accuracy of patient data across all our divisions, empowering us to make informed decisions through precise data analytics.

What is your favorite aspect of this product?

The software significantly speeds up onboarding and marketing processes, reducing the time individual staff members would typically spend on these tasks while providing patients with a more professional experience. It also allows for easy delegation of responsibilities to colleagues and holistic oversight of the entire project management side.

What do you dislike most about this product?

It is an expensive software. It also needs to have more customizable screen sets.

What recommendations would you give to someone considering this product?

Our primary use of SAP Customer Data Solutions is tracking customer preferences and sending them targeted marketing messages. With it, We can send reminders via email or text for confirming appointments. If any customers have issues with their current service plans, we can address and update them promptly.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

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