Optimizely Data Platform Logo
Optimizely Data Platform Logo
Optimizely, Inc.

Optimizely Data Platform

Composite Score
7.3 /10
CX Score
7.5 /10
Category
Optimizely Data Platform
7.3 /10

What is Optimizely Data Platform?

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

Company Details


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Awards & Recognition

Optimizely Data Platform won the following awards in the Customer Data Platform category

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Optimizely Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+77 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Data Platform?

0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Trustworthy
  • Helps Innovate
  • Enables Productivity

Cons

  • Under Delivered

Feature Ratings

Average 84

Behavioral Triggers

89

Data Enrichment

87

Data Security

85

Real Time Capabilities

84

Omnichannel Integration

83

Dashboards, Analytics and Reporting

82

CRM Integration

82

Data Aggregation

77

Vendor Capability Ratings

Average 82

Ease of Implementation

87

Business Value Created

85

Product Strategy and Rate of Improvement

84

Ease of Customization

84

Quality of Features

83

Ease of IT Administration

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Vendor Support

80

Ease of Data Integration

80

Breadth of Features

78

Optimizely Data Platform Reviews

Tom P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Easy to integrate and always reliable

Likeliness to Recommend

7 /10

What differentiates Optimizely Data Platform from other similar products?

Diversity of integrations

What is your favorite aspect of this product?

The projects feature

What do you dislike most about this product?

Nothing comes to mind

What recommendations would you give to someone considering this product?

Integrate as much as possible

Pros

  • Reliable
  • Enables Productivity
  • Continually Improving Product
  • Trustworthy

Stelios K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Likeliness to Recommend

9 /10

Pros

  • Respectful
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Effective Service
  • Less Generous
  • Under Delivered

Brian W.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use and pays for itself

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

Has a robust content management platform

What is your favorite aspect of this product?

Ability to tag and track ROI of content

What do you dislike most about this product?

Wish it had more E2E features

What recommendations would you give to someone considering this product?

Give them a try

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Helps Innovate

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