Meta Ads Manager Logo Award Winner Product Badge
Meta Ads Manager Logo Award Winner Product Badge
Meta

Meta Ads Manager

Composite Score
8.4 /10
CX Score
8.6 /10
Category
Meta Ads Manager
8.4 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

4% Negative
7% Neutral
89% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Respectful

Feature Ratings

Average 81

Audience Segmentation

84

Role-Based Access Controls

82

Advertisement Content Curation

82

Audience Identification

82

Advertisement Placement

81

Advertisement Reporting

79

Demand-Side Capabilities

78

MarTech Ecosystem integration

77

Supply-Side Capabilities

77

Data Management Platform Capabilities

75

Vendor Capability Ratings

Average 77

Quality of Features

83

Business Value Created

82

Breadth of Features

80

Ease of Implementation

79

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

78

Ease of Customization

76

Ease of Data Integration

76

Availability and Quality of Training

74

Ease of IT Administration

74

Vendor Support

65

Meta Ads Manager Reviews

Taiwo S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Meta Ads Manager: A Strong Foundation for Powerful

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

Meta Ads excels at detailed targeting based on demographics, interests, behaviors, and connections, leveraging the vast amount of user data available. This does not exit in similar products,

What is your favorite aspect of this product?

The ability to precisely target specific demographics, interests, and behaviors is a significant advantage. This allows advertisers to reach the most relevant audience for their campaigns, maximizing their ROI.

What do you dislike most about this product?

The most frustrating aspect of Meta Ads Manager is its unpredictable ad approval process and lack of transparency. Ads can be rejected with vague explanations, and appealing decisions can be slow or ineffective. Additionally, algorithm changes can cause sudden performance drops without warning, making campaign optimization challenging.

What recommendations would you give to someone considering this product?

Take full advantage of Custom Audiences, Lookalike Audiences, and interest-based targeting to maximize ad relevance and ROI.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Edwin O.

  • Role: Human Resources
  • Industry: Energy
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Nov 2024

Easy and straightforward but comes with a cost

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

Meta Ads simplify work flows

What is your favorite aspect of this product?

Very easy and understandable

What do you dislike most about this product?

At the moment it’s fine for me

What recommendations would you give to someone considering this product?

They should give it trial for new adventures

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Raghava S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2024

Meta ads has industry highest audience share

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

Having exhaustive reporting filters as a capability helps us pull granular level data that leads us to better optimisation of ad campaigns

What is your favorite aspect of this product?

Reporting features, advanced analytics Able to modify ads with export/import options

What do you dislike most about this product?

Doesn’t support skan 4 Self attribution with capi setup requirement

What recommendations would you give to someone considering this product?

Skan 4 support is needed User level mapping in reports

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Inspires Innovation

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