

What is Haptik?
Jio Haptik has pioneered AI-powered innovation since 2013, processing 15 billion+ conversations and 10 million+ transactions in 100+ languages for businesses globally. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMBs to solve their customers’ biggest pain points. Contakt is an LLM-first customer experience suite comprising AI Assistant, Agent Co-Pilot, and Intelligent Analytics. Interakt is an AI-enabled CRM for SMBs to manage their business on WhatsApp. The company recently won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Haptik?
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Availability
Workflow Processing
Application Programming Interface
Learning and Adaptability
Wayfinding
Translation
Leads Generation
Integration With CRM
Multi-channel
Personalized Service
Voice or Text Input
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Introducing Contakt - A Generative AI CX Suite by Jio Haptik
Haptik Reviews

Newton M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
Reliable, AI-Powered Conversational Platform
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik provide tailored made solutions for yor personalised needs
What is your favorite aspect of this product?
The detailed team dedicated to support
What do you dislike most about this product?
They use a common template for almost all their customers hence alot of commonality
What recommendations would you give to someone considering this product?
Great for converstion when it comes to sales and customer support
Pros
- Acts with Integrity
- Saves Time
- Client Friendly Policies
- Fair
Please tell us why you think this review should be flagged.

Sanskar S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Easy to use, but pricey.
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik is different because it focuses on building conversational AI solutions specifically for businesses, providing strong customer support tools and an easy-to-use interface that makes it quick to set up.
What is your favorite aspect of this product?
My favorite aspect of Haptik is its user-friendly interface, which makes it easy for businesses to create and deploy chatbots without needing extensive technical skills.
What do you dislike most about this product?
What I dislike most about Haptik is that its pricing can be on the higher side, which might be a barrier for smaller businesses looking to implement conversational AI solutions.
What recommendations would you give to someone considering this product?
If you're considering Haptik, take a close look at your budget and maybe start with a trial to see if it works for your business before diving in completely.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Akash P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Great Features, But Setup Can Be Tricky
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik is different from other products because it helps businesses create chatbots that can be easily customized and integrated with various apps or platforms, making customer support more efficient and personalized.
What is your favorite aspect of this product?
What I like most about Haptik is how easily it connects with different apps and lets businesses build chatbots that feel personalized, making customer support smoother and more effective.
What do you dislike most about this product?
What I dislike most about Haptik is that setting up advanced features can be a bit complex, which might require more technical knowledge or support for some users.
What recommendations would you give to someone considering this product?
If you're considering Haptik, I’d recommend starting with their basic features to get familiar with the platform, then gradually exploring the more advanced options. Also, make sure you have some technical support or a developer handy, especially if you plan to customize or integrate it deeply with your systems.
Pros
- Enables Productivity
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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