Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Google Ad Manager
8.7 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 82

Data Management Platform Capabilities

85

Advertisement Placement

84

Audience Segmentation

84

Audience Identification

83

Advertisement Reporting

83

Role-Based Access Controls

83

Supply-Side Capabilities

82

MarTech Ecosystem integration

81

Advertisement Content Curation

81

Demand-Side Capabilities

80

Vendor Capability Ratings

Average 81

Business Value Created

84

Ease of Customization

84

Breadth of Features

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Data Integration

80

Ease of IT Administration

80

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

78

Vendor Support

74

Google Ad Manager Reviews

Rajesh T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2025

Powerful Ad Management Tool with Room

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

Google Ad Manager stands out due to its seamless integration with Google's vast advertising ecosystem, advanced targeting capabilities, real-time bidding, and AI-driven optimisation. Its ability to manage direct and programmatic ads efficiently makes it a preferred choice for traffic sources

What is your favorite aspect of this product?

its seamless integration with Google’s ecosystem and robust reporting tools provide valuable insights for better decision-making.

What do you dislike most about this product?

the revenue share model and stringent ad policies may limit flexibility for some publishers

What recommendations would you give to someone considering this product?

Utilize Google's support resources and community forums for guidance. Ensure your ad inventory is well-structured for optimal monetization.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Eseoghene O.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Easy to use, I love it!

Likeliness to Recommend

7 /10

What differentiates Google Ad Manager from other similar products?

The Google Ad Manager stands out because of its smooth integration with Google's vast advertising ecosystem, providing advanced targeting, detailed analytics, and a unified platform for managing both direct and programmatic ad sales.

What is your favorite aspect of this product?

My favorite aspect of Google Ad Manager is its powerful reporting and analytics features, which provide detailed insights for optimizing the performance of ads and revenue.

What do you dislike most about this product?

The user interface of Google Ad Manager can be overwhelming and difficult to navigate, especially for new users because of its complexity and many features.

What recommendations would you give to someone considering this product?

I recommend that you take time to study the platform well through tutorials and start with small campaigns until you gradually understand its features so you can maximize its potential.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Continually Improving Product

Rupesh Kumar P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

A proper ads manager is Google ads manager

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

It is very vast in terms of everything compare to any other ads manager

What is your favorite aspect of this product?

Recommendation and the suggestion..which we can also choose as to auto apply or to dismiss

What do you dislike most about this product?

Sometimes Overuse of allocated budget

What recommendations would you give to someone considering this product?

If any one want to connect to a large audience one must try this

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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