Marigold

Emma by Marigold

Composite Score

7.5 /10

CX Score

7.7 /10

13 Reviews Write a Review

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What is Emma by Marigold?

Connect your data, build your audience, and create your most successful email program ever.

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Emma by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emma by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emma by Marigold?

0% Negative

10% Neutral

90% Positive

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Efficient Service

Feature Ratings

Average 88

Basic Reporting and Analytics

Segmentation

A/B Testing

Auto-Responders

Campaign Management

Email Delivery

Mobile Optimized

Content Authoring

SPAM Compliance

Dynamic Content

Email Templates

Vendor Capability Ratings

Average 87

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Ease of IT Administration

Emma by Marigold Reviews

Brian R.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Exceptional and brilliant email marketing software

Likeliness to Recommend

10 /10

What differentiates Emma by Marigold from other similar products?

Emma enahnce great emails and customers segmentation. It's simple to automate marketing activities with Emma.

What is your favorite aspect of this product?

It's simple to create and send engaging emails with Emma. This tool increases customers engagement. It's simple to send personalized messages to the right audience. It's simple to run marketing campaigns with Emma. Enables ease of campaigns management.

What do you dislike most about this product?

I find no weakness with this amazing email marketing solution.

What recommendations would you give to someone considering this product?

It's well designed tool for email marketing that it's a must to give a try.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

DeBow P.

Role: Sales Marketing
Industry: Entertainment
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2022

Great for franchises

Likeliness to Recommend

3 /10

What differentiates Emma by Marigold from other similar products?

Emma is built for franchises, meaning it has brand controls and the option for a parent/child relationship with admin and sub-accounts.

What is your favorite aspect of this product?

Emma is designed beautifully and it's analytics and reports reflect that. They are clear and easy to digest for business owners.

What do you dislike most about this product?

This product exaggerated open rates at times, adding the total percentage of a double send more often than averaging them. It led to a lot of disappoint from franchisees when we switched platforms, but data doesn't lie and some of the open rates on emma were displayed incorrectly- in their favor to make the platform more desirable.

What recommendations would you give to someone considering this product?

Regardless of everything, the platform is intuitive and offers beautiful templates. It's great for beginners or franchisees who are learning the ropes of email marketing.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Cons

Leverages Incumbent Status
Vendor Friendly Policies
Vendor's Interest First

Kygo L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

excellent design platform for emails.

Likeliness to Recommend

8 /10

What differentiates Emma by Marigold from other similar products?

In order to see what similarities it has with other platforms, we have to put one of those platforms, it would be Robly, it is one of the applications that is most similar to Emma's platform, but nothing with this one because it covers a fascinating line of each of the things that we want to achieve in terms of since it has a variety of templates and we can use them when we really need them, the reports that we can have are very basic but good.

What is your favorite aspect of this product?

Emma is an extraordinary software since it is very simple and allows us to efficiently create any email campaign, it is also the only application that allows us to send newsletters correctly from the company and it also helps us save a lot of time, customers can be very satisfied with the performance that we can have when sending the reports, Emma has one of the best interfaces to use since it makes it easier for us to use its features and she is very good at managing emails.

What do you dislike most about this product?

There is nothing that I can dislike about the application, it is very good, it has a good scope to be able to send and correctly handle marketing emails, which makes it perfect.

What recommendations would you give to someone considering this product?

In a real way, I highly recommend it because it has an extraordinary range when it comes to sending email and being able to carry out very good and very secure campaigns.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Emma by Marigold

What is Emma by Marigold?

Company Details

Book a Free Demo Today!

Emma by Marigold Ratings

80 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Emma by Marigold?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Emma by Marigold Reviews

Brian R.

Exceptional and brilliant email marketing software

Likeliness to Recommend

Pros

DeBow P.

Great for franchises

Likeliness to Recommend

Pros

Cons

Kygo L.

excellent design platform for emails.

Likeliness to Recommend

Pros

Feature Ratings

Basic Reporting and Analytics

Segmentation

A/B Testing

Auto-Responders

Campaign Management

Email Delivery

Mobile Optimized

Content Authoring

SPAM Compliance

Dynamic Content

Email Templates

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Ease of IT Administration