Adobe Target Logo
Adobe Target Logo
Adobe Systems

Adobe Target

6.8 /10
Category
Adobe Target
6.8 /10

What is Adobe Target?

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

Company Details


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Awards & Recognition

Adobe Target won the following awards in the A/B Testing category

Adobe Target Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Target.

78 Likeliness to Recommend

2
Since last award

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+59 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Target?

13% Negative
0% Neutral
87% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Performance Enhancing
  • Acts with Integrity

Cons

  • Vendor's Interest First
  • Under Delivered
  • Wastes Time

Feature Ratings

Average 79

Analytics and Reporting

88

Multivariate Testing

85

Audience Segmentation

85

Split Testing

83

Personalization/Audience Targeting

82

Feature Flagging

75

Integrations

67

Server Side Testing

65

Vendor Capability Ratings

Average 73

Ease of Implementation

80

Business Value Created

80

Breadth of Features

78

Ease of Data Integration

77

Ease of IT Administration

75

Quality of Features

75

Ease of Customization

73

Usability and Intuitiveness

70

Product Strategy and Rate of Improvement

67

Availability and Quality of Training

64

Vendor Support

62

Adobe Target Reviews

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Powerful Personalization Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Target from other similar products?

It's cross channel optimization and Real-time Data and Insight differentiates it from others.

What is your favorite aspect of this product?

its integration with Adobe Sensei is my favourite aspect.

What do you dislike most about this product?

Integrating Adobe Target with other Adobe Experience Cloud products and third-party tools requires a lot of technicality and is a complex task

What recommendations would you give to someone considering this product?

It's easy integration with other Adobe tools will help you easily scale up your business and it will also increase your efficiency. So if you are considering to purchase this and do so without any hesitation.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Vipin K.

  • Role: Operations
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

High-quality marvelous outstanding superb.

Likeliness to Recommend

10 /10

What differentiates Adobe Target from other similar products?

Get a clearer view of what makes our solution different from others.

What is your favorite aspect of this product?

My favorite is Adobe Illustrator because it is vector designing software with the best designing tools.

What do you dislike most about this product?

They are excellent products, but they contain more bugs than they should.

What recommendations would you give to someone considering this product?

increase conversions, revenue, and engagement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Comprehensive and Powerful

Likeliness to Recommend

8 /10

What differentiates Adobe Target from other similar products?

its robust integration with other Adobe products and better cloud solutions

What is your favorite aspect of this product?

It provides personalized content delivery

What do you dislike most about this product?

It's pricing is High so sometimes it feels very expensive to me especially while working on small products

What recommendations would you give to someone considering this product?

It will provide suitability for your business. It will help you to align your resources and efficiently work. So you must consider this product

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy