Competitive Intelligence (CIS) Software

Competitive Intelligence

What is Competitive Intelligence Software?

Competitive Intelligence software is a specialized software solution designed to streamline and enhance the gathering, organizing, and analyzing of information about competitors. This tool addresses the challenge of tracking multiple competitors across various channels, which can be complex and time-consuming.

Common Features

  • Market Share Analysis
  • Pricing Intelligence
  • Competitive Benchmarking
  • Data Aggregation and Integration
  • Competitive Monitoring
  • Competitor Profiling
  • AI Text

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Top Competitive Intelligence Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Semrush

Semrush

Composite Score
8.6 /10
CX Score
8.7 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features
AlphaSense

AlphaSense

Composite Score
8.3 /10
CX Score
8.2 /10

AlphaSense is a market intelligence and search platform used by companies and financial institutions. Since 2011, the technology has helped professionals make smarter business decisions by delivering insights from a universe of public and private content—including company filings, event transcripts, expert calls, news, trade journals, and equity research. The platform boasts users among over 4,000 enterprise customers, including a majority of the S&P 500.

Pros

  • Respectful
  • Helps Innovate
  • Trustworthy
  • Fair

Cons

  • Less Generous
Ahrefs Pte. Ltd

Ahrefs

Composite Score
7.9 /10
CX Score
7.9 /10

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Products below are ineligible for awards due to insufficient recent reviews

Serpstat

Serpstat

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Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

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Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform brings together external competitive intel and internal knowledge from your team in the field then makes it easy for Sales to access the information wherever they are.

WebCEO

WebCEO

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WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

SE Ranking

SE Ranking

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SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

Similarweb Inc

Similarweb

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Similarweb is a software platform that helps you gain insights into your competitors and market trends. Backed by intelligent and comprehensive views of digital traffic, the Similarweb platform gives you the data and insight you need to succeed online.

Crayon

Crayon

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Crayon is a competitive intelligence platform that monitors your competitors, alerts you to relevant intel, and enables your sales team to win deals. Market-leading B2B companies—including Gong, Dropbox, and ZoomInfo. Crayon is amost powerful CI software solution for building a sustainable business advantage. It provides the sharpest competitive insights and the broadest organizational impact, allowing users to track all of its competitive intel, all in one place.

Athena Information Solutions Ltd.

Contify

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Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and key intelligence topics by enabling users to collect, curate, and share actionable intelligence across their organization.